How Effective Communication Can Build Your Business

Jun 6, 2013

How Effective Communication Can Build Your Business

As an expert in your field, you may be asked to speak at a conference, workshop or lend your expertise as a panelist. Knowing how to speak and communicate your message to the public can help grow your business. But there is more to communication than public speaking. Communicating your message is the cornerstone for productive workflow and business growth. There are many ways that you can share your knowledge with potential customers.

Communication Strategies:

  • Speaking
  • Body Language
  • Listening
  • Networking
  • Marketing, Advertising, Public Relations
  • Media Interviews and Press
  • Article, Journals, Blog Writing

The ability to communicate in an effective manner is important in all relationships. Here are some steps to help you develop great communication skills.


Speaking is an important aspect of building your brand. The way you present yourself will leave a lasting impression on other people. Public speaking is a common practice for small business owners to help get the word out about your product or service. Many people are looking for answers and your service could solve their problem. By speaking to diverse crowds, you can build your business much faster.

Diversity and creativity is key. Let’s say you are a couples therapist and you currently speak to couples in your office. One way to share your practice with others is to diversify your location. You could speak at a local gym or community center about how taking care of your body can improve your confidence and improve your romantic relationships. The sky is the limit when you think out of the box, but learning how to share your message using diverse methods will help grow your practice. It is important to learn the skill of public speaking; it will help you in tremendous ways.

Key to Being a Good Public Speaker:

Be Confident

Have courage to say what you think. When you speak to a   public audience, it is necessary to be confident. When you have confidence in your message, you will attract more customers/clients.


Practicing your speech will help you feel more comfortable and     at ease. When you know your message, it will be easier to convey it with passion and authenticity.

Engage Your Audience

Having confidence is important, but engaging your audience is equally important. Using an engaging opening will help establish trust and report with your listeners.

When you give a public presentation, make eye contact with your audience. Eye contact is necessary for presenting ideas to new   people. It will help create a sense of understanding and trust.

Understand What Your Body is Saying

Body language is the way you communicate with your body.

An open stance with arms relaxed at your sides tells people    that you are approachable and easy to talk. If your   arms are crossed, you set up a barrier between you and the person you are speaking with.

The Art of Listening

Being a good listener is a key aspect of being a good communicator. People who are good listeners can help build   their business. Being a good listener is a gift that can help you make wise choices.


Networking is a great way to build your business and grow your audience. Recognize that networking happens all the time in any moment. Whether you are standing in line at the coffee shop or walking through the grocery store, the people you meet could be potential customers or patients.

Networking is as easy as striking up a conversation on an airplane, exchanging business cards with a stranger or going to an organized group event. When you go to a network event, it is important to know how you want to talk about your business. Have an elevator pitch ready. An elevator pitch is a sentence or two about who you are, what you do, and the problem you solve in the marketplace; it’s the “why should I care” portion of what you are presenting. Being able to confidently share your message will help you make more natural connections.

In the fast information age, we often send, receive, and process huge amounts of information every day. However, true effective communication is more than just exchanging information; it’s also about understanding the emotion behind the information.

The best communication can improve relationships in all areas of your life.

By learning these skills you can enable your business to grow.

An effective communicator is also a good leader. Running your own business can be stressful and learning how to manage that stress can help you better communicate.

Communicating is the foundation for any good relationship, including your online profile. When you present your business online, via email, blogs, website or social media pages, it is important to be transparent and consistent.

Always be authentic to who you really are. In the business world, we tend to see other businesses doing things, and we often jump on the band women. This is a poor way to communicate your business. Instead, do what is true for you and your business. If you are a dentist, who doesn’t feel comfortable sharing jokes about dentists on your Facebook page, then don’t do it. But if you are a dentist who cares about research and industry trends, you could post a link to a new study in your field of work. The most important rule for communication is to be true to yourself.

When you own your own business, being a good communicator could increase your likeability, sales, and traffic to your products or services. Communicating is not a skill we are born with; it is a learned trait. But learning how to effectively communicate is key, and it can help take your business to new heights.

Hirering a marketing firm or communications company such as Local Fresh can help you convey your message in a clear, consistent manner. The ultimate goal of communication is to be heard and understood. Sharing your brand’s message with the world through solid communication will make an impact.