Optimization Efforts to Your PPC with AdWords Scripts

Sep 3, 2013

Optimization Efforts to Your PPC with AdWords Scripts

Many individuals go crazy because they might spend half of their day using AdWords and the other half of it in Excel. Now that could be exhausting and very time consuming. This technique can be something users might want to consider.

You may have the question, “What are Adwords Scripts?” For most people who aren’t familiar with this concept, it basically allows its users to work with Google AdWords API, to pull out data in Google Spreadsheets and other data housing software programs according to user’s needs.

Here are a few tips and tricks in utilizing AdWords Scripts to streamline optimization process. Let’s find out what these techniques are and how it could possibly make certain tasks more productive.

Advanced Reporting

Many individuals know that one of the very time consuming components of client reporting is the actual effort that it takes when they download and sort out absurd piles of data. Almost everyone actually faces 50% of spent time finding the right data and cleaning it all up.

AdWords Scripts can generate a template for reporting all at one time where they can refresh their data whenever their report was due. Many users could find this very useful because of time management purposes especially when they are busy throughout their day. People can automate their whole reporting process by the use of API with some v-look ups and a few pivot tables.

Account Alerts

One of its advantages is it allows its users to keep a watchful eye on everything that is going on with their accounts. People might have a problem with this aspect of their reports because they may have too many clients or because their accounts have too many text variations and keywords. AdWords Scripts can help their users out by helping them understand areas of their account that need their immediate focus and attention.

Users can also setup e-mail alerts if their e-mail accounts reach a certain metric rise that is above or below a certain threshold. An example is a person that can setup email alert to be notified if average click-through rate or CTR for campaign or ad groups that fall below the standard of 2%. Users can also set their alerts if their daily budget is reached some time during the day. This could be one of the beneficial components when it comes to users who are busy with other tasks that they need to attend to.

With AdWords Scripts, it can be easy to copy and replicate ad groups. They can be essential for users who desire to separate ad groups by matching type. Users don’t need to recreate an ad group three times, all they have to do is merely copy the match types and edit it.

Ad Params

Ad Params can be used by many users. Numerical values can be altered without having the review process triggered. The thing is, even a non-significant change in an ad text can often trigger the review process and possibly lose all previous performance data. Ad Params can definitely help in their dilemma. It could be used as a countdown for the hours left in a certain sale or when a percentage of a sale is decreasing.

Ad Groups’ Duplication

Through AdWords Scripts, the process of ad groups’ management shows out in much easier way. It allows you to simply edit and copy the match types, not to recreate an ad group for many times. So it’s extremely helpful if you need to separate ad groups by match types.

Get Started Now

In the left navigation menu in AdWords, choose “bulk operations”. In this selection, click on “Scripts.” As soon as the interface loads, choose “Create A Script.”


You’ll see an area where to input JavaScript. A simple script can be simply run into could be like the following JavaScript:

function main() {
var keywords = AdWordsApp.keywords()
.orderBy(“clicks DESC”)

Logger.log(“25 keywords with most impressions yesterday”);
while (keywords.hasNext()) {
var keyword = keywords.next();
Logger.log(keyword.getText() + “: ” +

The script indicated above will output all those benefits. It will show the top 25 keywords, in terms of clicks will appear in the descending order from yesterday. Users who are interested in getting started with this can alter variables as forDataRange, withLimit and orderBy.

This is a brilliant technique to get started and to begin with controlling the function of Google Scripts. Although there are lot’s of more complex options to choose from, this is definitely great to start with.

About the Author: Sasha Moran has a degree in Linguistics. She is a writer at best essays with a background in psychology, e-learning, and marketing.

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