While we might be wondering – and I know I am – exactly where 2013 went, it’s time to look ahead to what’s trending for marketing your small business in 2014. Below is a recap of the most popular online marketing trends for small businesses of all kinds.

1. If you are a dentist or on staff at a dental office – or even if you aren’t – take a look at this review of 10 Dental Marketing Strategies for the New Year.

2. Check out this infographic packed with 20 Marketing Strategies for 2014

Important Take-Aways Include:

• Inbound marketing delivers 54% more leads than traditional outbound marketing.
• Content Marketing: Nearly 50% of companies now have content marketing strategies.
• Email Marketing and Social Media: Social sharing buttons in mail increase click-through rates by 158%.
• Adwords and PPC: 72% of PPC marketers (those who use pay-per-click advertising) plan to increase their PPC budget in 2014.

3. Here are 10 Digital Marketing Strategies for 2014

Important Take-Aways Include:

• Build Social Proof – a combination of testimonials from happy customers, online reviews and a social media presence can build a strong online reputation.
• Audit your web design – it might be time for a makeover.
• Get into video – One of the services Local Fresh offers for our clients is videography services. A high-quality video increases the engagement factor of visitors to your site.

4. This infographic focuses on Online and Social Marketing Trends

Important Take-Aways Include:

• Mobile Marketing outranks traditional advertising in effectiveness.
• Social Media continues to evolve and is essential for successful, long-term strategy.

5. Last but not least, here is an infographic about Email Marketing trends for 2014.

Important Take Aways Include:

• Keep it Simple and Sharp – design of your brand’s logo, your website and your email messages need to be short, simple and sweet to get attention in a crowded market.
• Make it easy for consumers to sign up for your email list.
• Add social share buttons to make it easy for readers to share.

It might be that 2014 is the year for you to focus attention to online marketing for your small business. Local Fresh can help! Call 800-380-6841 to start crafting your marketing strategy.