A lot of small business owners have a difficult time delegating new duties and responsibilities. Whether due to budget constraints or the need to have a hand in every aspect of their business, it’s easy to shoulder too much of the burden when it comes to running a business. However, you may begin to face challenges that you can’t easily solve on your own or the idea of paying someone to focus on certain aspects of the business you don’t enjoy suddenly becomes more appealing.
Understanding when the time has come to outsource aspects of your business is an important part of building and running a successful business. When it comes to the marketing side of your business, here are a few signs the time has come to hire Local Fresh to help achieve your goals as an entrepreneur.
You Don’t Know When the Last Time Your Website Was Updated
The web is full of tools and plugins that make it easier than ever to build a blog or website. However, maintaining an up-to-date, accurate, compelling, search-optimized and mobile-compatible website requires more than a landing page that features your company logo, a few lines of text and some images. Even the most basic DIY tools can cause headaches and functional, design and coding issues that require professional help to resolve.
The best websites also need to do more than look great. They need to be optimized to drive conversions like emails, calls, customers and leads. For your website to appear at the top of Google searches, you need to invest in your site’s structure, metadata and SEO content. If you find it difficult to stay on top of the day-to-day dealing of your business while also providing a dynamic website that’s funneling customers and prospects to your business, the time has come to consider bringing Local Fresh on to your team.
The Rules of SEO Bore You
If the thought of Google algorithms, meta descriptions, title tags, and keyword density bores you to tears, you’re not alone. Keeping up with the constantly evolving landscape of search engine optimization is one of the most demanding and tedious aspects of online marketing. From understanding the nuances of how algorithm updates like Hummingbird, Panda and Penguin affect your site’s content; to making sure your site and Internet presence continue to perform well in Google search rankings after an update- there’s a lot information to digest and implement.
Fortunately for you, our team of SEO experts at Local Fresh devotes the time and resources needed to help small businesses efficiently market themselves online. Thanks to the constantly changing nature (Google has probably changed its algorithm three times while you’ve been reading this post), SEO is definitely an area where hiring outside help can improve your website’s traffic from customers searching for local businesses like yours.
Your Pay-Per-Click Campaigns Underperform
When used correctly, advertising through search-engine platforms ranks as one of the simplest and most effective ways of generating new customers. However, it takes a lot of time to properly manage a campaign, and you’re not guaranteed to achieve the greatest results if you don’t put in the necessary energy. Running a successful PPC advertising campaign requires more than creating an account, writing some ad text and waiting for the business to roll in.
You need effectively written and compelling ads that help drive users to a relevant optimized landing page. You need to identify the correct target audience so your ad dollars are spent driving interested consumers that are likely to make a purchase once on your website. To create a campaign that attracts more of the type of clientele you want, you need to examine and tweak your campaign on a daily basis to fully understand what areas need improvement.
This is where the Adwords marketing experts at Local Fresh can provide your business’ PPC campaign a much-needed boost. We have the tools and knowledge needed to improve your campaign’s performance, and provide you with a better understanding how to market your business online. If you’re looking to improve the ROI on your PPC campaign, Local Fresh has the resources you need.
“Likes” Don’t Always Lead to Business
It’s common for businesses of all sizes to invest in a social media presence, especially since it’s free to create a Twitter or Facebook account. But if you’re only concerned with the number “likes” your business’ page has and don’t know who’s apart of your social community, it’s probably time to outsource your social media presence to Local Fresh.
Running a successful social media campaign requires more than collecting followers and “likes.” You need to understand certain aspects of your fan base, such as how many live within your community, an important factor for any local business. How frequently do you update your page with or tweet out useful and engaging content? How are you utilizing the promoted content features social media platforms offer businesses?
Social media can be an incredibly powerful way to increase your presence and engage with your community. Local Fresh has the tools needed to analyze your social media campaign and identify your target audience.