Whether new to the field or a seasoned veteran, you can never feel like you know everything there is about content marketing. With its ever-expanding base of knowledge, there’s a lot to be learned when trying to make content marketing work for your business.
Fortunately, there’s no one true path when applying the tools of content marketing to your business, and there are a lot of resources at your disposal that will help you find and implement the best strategy for your business.
Here are some of the best resources to utilize when developing your content marketing strategy.
Where to find resources and examples: The Content Marketing Institute offers a huge hub of content resources that provide examples of what great content looks like. Looking over the examples provided by CMI should give you a good idea of where to begin when striving to create content for your business. You can also take a look at the companies that provided the content examples if you want to elevate your content creation game to the next level.
From industry leaders: A marketing firm focusing in thought leadership, Influence & Co. develops content that showcases the expertise of leaders in the field of content marketing and executive branding. Creating content that focuses on thought leadership offers a great way to leverage your business expertise to influence a target audience.
From the media: NewsCred and Contently sit at the forefront in the field of outsourcing the newsroom brand. Instead of trying to cultivate an internal culture of in-house bloggers and journalists, sites like these offer a marketplace of writers who can assist you in the development of a long-term content creation strategy. If you need consistently produced content for your business’ website, an open bidding marketplace like one of these could be a great fit.
To run a successful content marketing strategy you need to track, convert and close the leads your content has developed for your business. Salesforce, Infusionsoft and HubSpot all offer useful tools for tracking and developing relationships with potential clients.
These companies provide customer support and have on-hand specialists that assist customers in effectively implementing their software programs. If you’re wondering whether automated marketing solutions are right for your business, consider this: You can have partial success utilizing content marketing without a consistent system in place, but if you’re looking for a way to track sales results, it’s a must have.
Marketing to influencers: TapInfluence is an influencer marketing platform designed to connect marketers directly to their target customers. Once your team has developed content you’ve created, the time may have come for you to look to influencer marketing as a new strategy for content distribution. You can hook into influencer channels so they direct back to the content you’ve created and organically lead your audiences back to you.
Employee advocacy: SocialChorus and Dynamic Signal are both well-established employee advocacy programs. If you have a large distribution platform for the content you’re creating, you’ll need a reliable way to manage the message you’re spreading. Managing huge amounts of content requires some assistance, which these types of programs can provide.
Social Media: Whether you’re managing your social media content in-house or outsourcing, a company like Local Fresh can provide a boost to your social team. From ad strategy to social listening and scheduling posts, Local Fresh can help you manage and effectively distribute content on social media.