Why Video is Your Most Powerful Marketing Tool

Nov 16, 2021

Why Video is Your Most Powerful Marketing Tool

Businesses that utilize the power of video marketing to connect with their target audiences are seeing an ROI that will have you seeing stars. It’s one of the most powerful tools available to boost brand engagement and enable businesses to find, inform and engage new customers. Cisco predicts that 85% of all internet traffic will be video by 2022. Why?

1.) Attention spans are short — and getting shorter 

A recent Microsoft study estimates that people have an average attention span of just eight seconds, down from 12 seconds back in 2000. That gives your business very little time or opportunity to stimulate a consumer’s interest and make an effective marketing pitch. 

2.) People love videos
Think it’s only TikTok? Open up Facebook, Instagram, and even LinkedIn and you will see that a growing number of posts are videos. Year over year studies show that 85% of people would like to see more video from brands in 2021.*

3.) Purchase decisions are increasingly influenced by video

The same research has found that 84% of consumers have been convinced to buy a product after watching a video, and they’re twice as likely to share videos than other types of online content. 

4.) Show, Don’t Tell

The old adage is as true as ever: Text and diagrams can often be misunderstood or misinterpreted, especially when explaining the function of a product. A well executed video leaves nothing up to misinterpretation – it’s all on screen, delivering a precise message, to the exact person who needs to receive that message. 

5.) The ROI Don’t Lie

Businesses across industries are reporting significant returns on their video marketing investments.

  • More engagement: 86 percent of companies using video see an increase in website traffic and the amount of time they spend on their websites once they get there.
  • More sales leads: 94 percent report that video has helped to increase user understanding of their products or services and 84 percent see an increase in sales leads.

We could cite statistics on this all day, but the bottom line is that video offers a solid return on your investment.

2022…and Beyond 

In 2022, it’s not a question of IF you should use more video, but how, where and when. 

We can help define a strategy that works for you and your budget, plus manage the entire process from start to finish – from scriptwriting and story-boarding to shooting and post production. 


*Wyzowl State of Video Marketing Survey 2021.

Posted in