3 Things Every Small Business Owner Should Know About Google Analytics 4

Jan 24, 2023

3 Things Every Small Business Owner Should Know About Google Analytics 4

As your digital marketing agency, we know you don’t have the time to worry about every technical aspect behind the scenes on your website. You may have heard that there’s a new Google Analytics rolling out. Maybe you’ve even seen dire warnings that the current version will soon have gone the way of rotary telephones.

It’s going to be pretty cool. And low-stress for you. Win-win.

What’s going on: Google is updating its analytics and retiring the old version.

The 10-second version: Our website clients don’t have to worry about or do anything. You’ll just start to get better reporting ASAP.

But if you’re concerned or curious about Google Analytics 4 and what the change means for your small business, we’ve mapped out the most important details for you.

1. Google is mandating the change to Google Analytics 4.

Google Analytics keeps track of who’s coming to your website and what they do. That’s already happening behind the scenes. Recently, Google has ordered the world at large to switch to Google Analytics 4 (GA4) by July 2023.

At LocalFresh, we’re making the switch for all our clients in January 2023. So when everyone else is scrambling in June, you’ll know your digital marketing agency already has you set up for better reporting. You won’t see anything different on your website.

2. G4 provides increased privacy for your customers (and for you, as you surf the web).
This gets into pretty technical territory, but suffice it to say GA4 helps you stay GDPR compliant. (What’s GDPR? General Data Protection Regulation, or the European law for data privacy. Most companies in the United States need to follow it, too.) Some user data is kept for shorter periods of time as well.

3. Your digital marketing team is about to have more data and better reporting.
Good news: Google Analytics 4 is already live. As we implement it on your site, you’ll get access to better, more detailed, more customizable analytics reporting.

You’ll be able to:

  • Get more customization in analytics reporting moving forward
  • Have the flexibility to measure different/new types of data
  • Map customer journeys between a website and an app
  • Use “machine learning” AI to gain insights on user behavior that you might’ve missed just looking at your normal reports

Google Analytics 4 (GA4) is a powerful platform that can help you maximize the effectiveness of your marketing efforts. GA4 provides more advanced features such as predictive analytics, machine learning, and enhanced e-commerce reporting, which can help you gain valuable insights into your customers’ behaviors and preferences. This data can then be used to improve your marketing strategies and create more targeted campaigns that are more likely to engage your customers.

With GA4, you’ll better understand your customers and optimize your marketing efforts to drive more sales and ROI.

Looking for a proactive digital marketing agency?
We’d love to talk to you. When you’re ready for a marketing team to take you to the next level, LocalFresh is here to help.

See our digital marketing packages!

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