Advertising
Don’t Underestimate How Notifications Can Push Your Business Forward
Despite what some businesses perceive, many consumers find push notifications incredibly valuable. In fact, approximately 76 percent of those between the ages of 18 to 34 receive push notifications on their phones, according to a survey conducted by Responsys. The survey also discovered that marketers saw a 50 percent increase in open rates of push…
Read More5 Tips for Improving Your PPC Campaign’s Click-Through Rate
While a lot of advanced metrics can help you better understand whether you’re running a successful pay-per-click (PPC) campaign, the one number that really matters is clicks. The number of clicks an ad receives directly correlates to how much new business your campaign is generating. If your Adwords or Bing PPC campaign suffers from a…
Read MoreDoes Online Yellow Page Advertising Still Have Value?
When it came to marketing your business locally 30 years ago, whether to advertise in the Yellow Pages was an easy question to answer. While newspaper ads, mailers and billboard space all had their advantages, nothing offered the kind of reach and convenience to potential customers as a well-placed and highly visible Yellow Pages listing.…
Read More10 Dental Marketing Strategies for the New Year
A good infographic is easy to read and comprehend without taking a lot of time. I love the one featured below regarding the 10 Dental Internet Marketing Strategies that produced results. After reviewing it in-depth, I am quite happy to say that we incorporate all of them for our dental – and non-dental – clients!…
Read MoreIt’s Time to Pitch Major Publications for the Holidays
The tumbling orange leaves of fall are here, and the icy chill of winter is right around the corner. It’s time to get the jump on PR for the holidays! It seems like the winter holiday season creeps further and further backward towards January, so gear your campaign towards taking advantage of it! Find Holiday…
Read MoreTop 11 Ways to Turn Tweets into Profit for Your Local Business
As a small business owner, we know how difficult it can be to try to keep up with the social media world. But using sites like Twitter can actually boost your brand recognition and sales. Even though Twitter was born over 6 years ago (a long lifetime for any internet company) — and it has…
Read More5 Marketing Myths Debunked
So you own a business and you want to do more marketing for your small business. You already know that marketing your business can draw in new customers, but what is the difference between marketing and advertising? Is marketing the same as public relations? Do you really need a Facebook business page for your small…
Read MoreHow to Find the Best Photographer for Your Brand
Your company has a message to share, and the way you brand yourself will make a huge difference. Branding is not just about your logo, your company colors or your Web site. The best brands in the world are consistent, focused and engaging, and they do this by using multiple mediums to share their message.…
Read MoreCreating your Google Adwords Campaign
There are some important things to consider when creating your Google Adwords campaign. How much you’re willing to spend, what your ad will say, where your ad will be placed, and which keywords you’ll use, are all things you’ll need to determine when putting together your Google Adwords campaign. While the process is fairly simple,…
Read MoreUnderstanding Pay-Per-Click Advertising
Pay-per-click (PPC) advertising became popular when people realized they were paying too much for ads that were getting them few visitors to their site. By only charging companies for the amount of actual visitors to their site, results were much more profitable. Though PPC is a common term in the digital marketing world, it’s not…
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