This week Facebook jumps full force into the enterprise collaboration software and social communications movement with their release of Facebook At Work, the social media giant’s attempt to solve the sprawl of social contact in larger companies. Their goal: bringing employees together around projects and teams to let the conversations and ideas that matter rise to…
Misunderstanding and mixing the basic concepts of marketing, advertising, and branding can make any entrepreneur appear inexperienced and provide investors a reason to question your overall business strategy.
Despite what some businesses perceive, many consumers find push notifications incredibly valuable. In fact, approximately 76 percent of those between the ages of 18 to 34 receive push notifications on their phones, according to a survey conducted by Responsys. The survey also discovered that marketers saw a 50 percent increase in open rates of push…
While a lot of advanced metrics can help you better understand whether you’re running a successful pay-per-click (PPC) campaign, the one number that really matters is clicks. The number of clicks an ad receives directly correlates to how much new business your campaign is generating. If your Adwords or Bing PPC campaign suffers from a…
When it came to marketing your business locally 30 years ago, whether to advertise in the Yellow Pages was an easy question to answer. While newspaper ads, mailers and billboard space all had their advantages, nothing offered the kind of reach and convenience to potential customers as a well-placed and highly visible Yellow Pages listing.…
A good infographic is easy to read and comprehend without taking a lot of time. I love the one featured below regarding the 10 Dental Internet Marketing Strategies that produced results. After reviewing it in-depth, I am quite happy to say that we incorporate all of them for our dental – and non-dental – clients!…
The tumbling orange leaves of fall are here, and the icy chill of winter is right around the corner. It’s time to get the jump on PR for the holidays! It seems like the winter holiday season creeps further and further backward towards January, so gear your campaign towards taking advantage of it! Find Holiday…
As a small business owner, we know how difficult it can be to try to keep up with the social media world. But using sites like Twitter can actually boost your brand recognition and sales. Even though Twitter was born over 6 years ago (a long lifetime for any internet company) — and it has…
So you own a business and you want to do more marketing for your small business. You already know that marketing your business can draw in new customers, but what is the difference between marketing and advertising? Is marketing the same as public relations? Do you really need a Facebook business page for your small…
Your company has a message to share, and the way you brand yourself will make a huge difference. Branding is not just about your logo, your company colors or your Web site. The best brands in the world are consistent, focused and engaging, and they do this by using multiple mediums to share their message.…
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