When it comes to developing a small business’ media marketing strategy, many entrepreneurs struggle when deciding how much they should invest in content marketing. As one of the only successful marketing strategies that carries very little up-front cost, content marketing has the potential to offer a significant return on investment for businesses willing to commit.…
Local Fresh was approached by Gates Family Dentistry to create a new website from the ground up, while adhering to the practice’s brand guidelines. As a family dentistry, Gates Family Dentistry wanted a website that portrayed a friendly, relaxing environment for their patients. Gates Family Dentistry also counts on Local Fresh for marketing, including search marketing, social…
Even today, the term “blogger” generates its share of derision. After all, pretty much everyone has a blog, and reading about your mom’s first trip to Rome may not carry the same emotional impact as, say, Eat, Pray, Love, despite the clear inspiration the book may have provided. Despite the idea of blogging being almost cliché, a…
What to do with older content that doesn’t meet Google’s current search marketing criteria is a question many small business websites need answered.
With over 960 million active users per day, Facebook still dominates among the social media networks. That’s why it’s no surprise that marketers use it to advertise their companies. If you use the network, you’ve seen the advertisements – everything from Amazon to your local pizza joint. Facebook is a unique opportunity in that it…
Attracting bloggers to talk about your business can help expose your brand to a dedicated target audience that’s ready and willing to buy.
By now it should be clear that Google values original, informative content when evaluating the strength of a website. While great content will help improve the value of your website in the eyes of Google, it won’t do much on its own to attract new visitors to your website. With an estimated 3 million new…
Capturing customers online means building a brand built on trust and respect. Improve your brand integrity by following these helpful tips.
This week Facebook jumps full force into the enterprise collaboration software and social communications movement with their release of Facebook At Work, the social media giant’s attempt to solve the sprawl of social contact in larger companies. Their goal: bringing employees together around projects and teams to let the conversations and ideas that matter rise to…
Creating original content for your business’ website doesn’t need to take long. Here are a few tips that will help you create engaging content when short on time.