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Creating Content Worth Sharing
What makes people click the “Like” button on Facebook? Why do users “retweet” or “favorite” certain pieces of content on Twitter? What causes someone to “+1” on Google Plus? What exactly makes content worth sharing? This is one of those mysterious questions for which everyone has an answer but nobody can force the solution. I’ve…
Read MoreSix Marketing Strategies Comedian Kevin Hart is Doing Right
Kevin Hart is a comedian, but this article has nothing to do about his comedy form and function (although, I think he’s hilarious). While Mr. Hart is doing plenty right when it comes to whatever he’s doing at the time, he happens to have excellent strategies when it comes to marketing a small business. 1.…
Read MoreA Funny Facebook Look Back
If you haven’t yet seen the Facebook video in the last week or so, it’s time. To celebrate Facebook’s 10th birthday, they made available this look back feature that creates a short video (about 1 minute in length) detailing some of your more significant moments on this social media outlet. Paired with piano music that…
Read MoreResponding to the Death of Guest Blogging
There’s been some big news in the last week or so from Matt Cutts, the Search Quality guru for Google who specializes in search engine optimization issues. His big news – that guest blogging is dead – led to an explosion of blog posts and videos regarding the death of a popular practice primarily done in…
Read MoreHappy 10th Birthday, Facebook!
Tomorrow is Facebook’s 10th birthday! This milestone is an excellent opportunity to reflect on the changes that Facebook has brought to online marketing efforts for small businesses. The following infographic takes a look back at the key milestones that Facebook has experienced throughout its meteoric rise to becoming the world’s leading social network. This also…
Read MorePut Your Local Business on the Map With Place Pins
You’ve hopefully discovered the advantages Pinterest has for your business. Whether you sell specialty products, food items, fitness equipment or homemade items, there’s a market of users ready to save the ideas you post and put them to work in their own lives. Pinterest has helped small businesses grow due to its innate capabilities. With…
Read MoreFunniest Conference Call Parody You’ll See
At Local Fresh, we have one or two in-person meetings a month. Other than that, every meeting is online through Go To Meeting or Join.Me. These virtual meetings definitely have challenges as evidenced below – I’m glad it’s not just me! I’m the one who says, “Oh, I’m on mute!” and has the dog barking…
Read MoreThe Best Ways to Drive Traffic to Your Site With Blogs
Blogging offers a great opportunity to write about subjects you enjoy while also helping people stay informed. When managed correctly, your blog could also steadily drive traffic to your website, sometimes without a lot of extra effort on your part. Keep reading for some ideas you can start using today, even if you’re a novice…
Read MoreGreat Tips for Sales Coaching: The Less You’re Needed, the Better
Sales managers typically reach the management level because they performed well as sales reps. They were the stars that led the team in the results that mattered to the organization. It stands to reason that these high performers would be good leaders and able to guide their team to even greater heights, doesn’t it? Not…
Read MoreMake 2014 The Year Your Office Goes Green
There are several very simple ways to make your office greener without spending a great deal of money or having to make huge changes to the way your office already operates. The chances are, the majority of your staff are already quite ‘green’ at home so they will be more than happy to accommodate the…
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