As small businesses fight for search engine relevance in the changing digital age, a new tool arrives in the forefront of search results: review listings.
Displaying copyrighted images without permission can mean major trouble for website owners. Individual and business website owners need to understand online copyright infringement laws to avoid costly lawsuits and legal action.
While a useful tool, many businesses overrate just how effective an aggressive social media marketing campaign can be at growing their bottom line.
At LocalFresh, we hear time and time again that small businesses just don’t have the time to discover and pass along quality content to their social networks. Most business understand the importance of connecting with their online communities through sharing relevant stories and topics, or as it’s officially called – content curation, but many busy businesses and overly engaged entrepreneurs simply…
What makes people click the “Like” button on Facebook? Why do users “retweet” or “favorite” certain pieces of content on Twitter? What causes someone to “+1” on Google Plus? What exactly makes content worth sharing? This is one of those mysterious questions for which everyone has an answer but nobody can force the solution. I’ve…
If you haven’t yet seen the Facebook video in the last week or so, it’s time. To celebrate Facebook’s 10th birthday, they made available this look back feature that creates a short video (about 1 minute in length) detailing some of your more significant moments on this social media outlet. Paired with piano music that…
There’s been some big news in the last week or so from Matt Cutts, the Search Quality guru for Google who specializes in search engine optimization issues. His big news – that guest blogging is dead – led to an explosion of blog posts and videos regarding the death of a popular practice primarily done in…
Tomorrow is Facebook’s 10th birthday! This milestone is an excellent opportunity to reflect on the changes that Facebook has brought to online marketing efforts for small businesses. The following infographic takes a look back at the key milestones that Facebook has experienced throughout its meteoric rise to becoming the world’s leading social network. This also…
You’ve hopefully discovered the advantages Pinterest has for your business. Whether you sell specialty products, food items, fitness equipment or homemade items, there’s a market of users ready to save the ideas you post and put them to work in their own lives. Pinterest has helped small businesses grow due to its innate capabilities. With…
At Local Fresh, we have one or two in-person meetings a month. Other than that, every meeting is online through Go To Meeting or Join.Me. These virtual meetings definitely have challenges as evidenced below – I’m glad it’s not just me! I’m the one who says, “Oh, I’m on mute!” and has the dog barking…