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Ways That Small Businesses Can Give to Charities During the Holiday Season
During the holiday season, many businesses are focused on turning a profit rather than giving back to charities in their local communities. One thing to remember when giving back is the tax deduction that your company can claim next year, which helps to reduce the tax burden. Giving back is a great way to boost…
Read More10 Psychological Tricks for Email Copywriting
Trying to boost the click-through rates and open rates of your emails? Here are 10 little tricks to work into your email copywriting. 1. Affinity Somewhere between friendliness and aloofness is affinity. It means that you’re identifying with your reader and making a connection with them. Getting the right level of affinity can make your…
Read MoreSmall Business Saturday: Steps to Prepare (#smallbizsat)
Black Friday is good, but Small Business Saturday is better! Like the clients that we support, Local Fresh is a small business owned and operated by people just like you. We provide online marketing products and services for small business owners and operators to make the most out of their marketing dollars. We encourage small…
Read More7 Creative Ways To Make A Buzz Online
What is online buzz? It’s when news about a product or service launch keeps humming throughout the far-flung corners of the online world. For businesses generating an online buzz is one lifeline that could spell success or failure. If you are planning to launch a business or perhaps offer a brand new product, generating online…
Read MoreChristmas for Kids in Portland is Coming Soon!
Christmas for Kids is an amazing opportunity for those in the Portland area to give to others during the holiday season. Local Fresh Project Manager Kelly Wilson has participated in the past and plans to shop with a child during the 2013 Christmas for Kids. What is Christmas for Kids? It’s an unfortunate truth that…
Read MoreWays to Support Our Veterans
Veterans Day is Monday, November 11th this year, and it’s an excellent time to spotlight ways that we can all help and appreciate those who serve the United States of America. Whether you attend a service over the weekend, visit a local Veterans Association, or give to a national charity to support veterans, taking this…
Read MoreGoogle+ Now Offers Custom URLs
Google+ rolled out their custom URL program last week, to the delight of all of us at Local Fresh. Why are we so pleased? This means that Google+ can be so much easier to manage for our clients! A custom URL for the Google+ page of a small business makes it much easier to build…
Read MoreTweeting for the Holidays
Halloween is right around the corner. How are your social media profiles gearing up for the holidays? There’s no better to come up with interesting material than during the holidays, no matter which one it might be—Halloween, Christmas, Chanukah or New Years. With each creative hashtag or relevant Tweet, you have the possibility to bring…
Read MoreIt’s Time to Pitch Major Publications for the Holidays
The tumbling orange leaves of fall are here, and the icy chill of winter is right around the corner. It’s time to get the jump on PR for the holidays! It seems like the winter holiday season creeps further and further backward towards January, so gear your campaign towards taking advantage of it! Find Holiday…
Read MoreBlog Local: Connecting With Nearby Customers through Your Blog
As a small local business, or brick and mortar store, mass advertising and relying solely on foot traffic doesn’t make sense. Rather, building relationships within your community does. While tactics for doing this will vary depending on whether you run a restaurant, pet store, travel agent, or health clinic, one way to get your customers…
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