A good infographic is easy to read and comprehend without taking a lot of time. I love the one featured below regarding the 10 Dental Internet Marketing Strategies that produced results. After reviewing it in-depth, I am quite happy to say that we incorporate all of them for our dental – and non-dental – clients!…
As a small business owner, we know how difficult it can be to try to keep up with the social media world. But using sites like Twitter can actually boost your brand recognition and sales. Even though Twitter was born over 6 years ago (a long lifetime for any internet company) — and it has…
Logos are meant to be associated directly with a company. Is it possible to envision McDonald’s without thinking of those golden arches? Most of the multimillion dollar companies we see today all started from humble beginnings. These well-established companies that now have branches in several cities across different countries started as someone’s small dream. There…
Google is at it again, moving things forward and changing up the technology landscape. Gmail is introducing some new features and rolling out a new inbox protocol. They are going to start automatically filtering your email messages for you. If you use Google Apps for your business email or email marketing, this applies to you. What…
So you own a business and you want to do more marketing for your small business. You already know that marketing your business can draw in new customers, but what is the difference between marketing and advertising? Is marketing the same as public relations? Do you really need a Facebook business page for your small…
At Local Fresh, we like to practice what we preach when it comes to brand marketing and public relations. One of the ways is to reach out to others in the industry to learn and share expertise so that we can help owners grow their small businesses. One of the founders of Local Fresh Marketing,…
Your company has a message to share, and the way you brand yourself will make a huge difference. Branding is not just about your logo, your company colors or your Web site. The best brands in the world are consistent, focused and engaging, and they do this by using multiple mediums to share their message.…
When we think of today’s biggest brands, we tend to think of the Starbucks, Nikes and BMWs of the world. We’ve been exposed to these big brands so much that we forget how they initially carved out their places; by being different. In 1971, when three students at the University of San Francisco founded Starbucks,…
Consistent growth for your small business requires an investment of both time and money. One of the first steps to fostering that growth is to create and maintain a powerful brand identity. However, there are important steps to consider before choosing a logo and presenting your brand to the world. How Much to Invest in…
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