Dental Practices
Tips on How to Transform New Patients Into Repeat Patients
Much of dental practice marketing today is designed towards attracting new patients to offices with schedules to fill and chair times to utilize. In our Local Fresh blog, we’ve recently covered emerging trends in dental practice marketing, how SEO practices can benefit our dental clients, and even how to improve front office productivity so that…
Read More3 Emerging Trends in Dental Practice Marketing
With the first quarter of 2018 coming to a close, the top digital marketing trends of the year have started to emerge. For small businesses, the quarter point offers an excellent opportunity to reexamine yearly marketing strategies put into place at the beginning of the year, and make any necessary course corrections to get back…
Read More4 Steps Towards Improving Front Office Productivity
When it comes to successful dental practice management, your front office staff plays a key role keeping patients satisfied and you on schedule. After all, a packed schedule means full chair times and plenty of traffic moving in and out of your office. And while this is great for business, a hectic work environment can…
Read MoreWhat Makes a Great Dental Practice Website?
Just 20 years ago, successful dental practice marketing strategies involved placing a well-positioned ad in the Yellow Pages and sending out a few mailers to members of the local community. Today, potential patients find their next dentist through a Google search, which means you need a strong online presence if you hope to keep your…
Read MoreHow to Boost Patient Referrals
When trying to develop a pipeline of new patients, dental practice owners often hear about the importance of utilizing various marketing techniques that range from boosted Facebook posts to pay-per-click advertising to local search engine optimization. While each of these strategies have their individual strengths and merits, you don’t want to make the mistake of…
Read MoreQuestioning Your Dental Practice’s Cancelation Policy
Few things cause the kind of chaos and uncertainty in a dental office like canceled appointments. Not only do they throw off the day’s schedule, they also create uncertainty regarding staffing, doctor availability, and a practice’s ability to meet its monthly financial goals. Of course, trying to develop successful strategies that work to decrease patient…
Read More5 Things Your Dental Practice Website Needs to Focus On Improving
During the good old days of dental practice marketing, all you needed was a well-placed Yellow Pages add, a community mailer, and a solid reputation to ensure that a steady stream of new patients would keep your appointment calendar full and your chairs filled. Today, the Yellow Pages has been replaced by Google search engine…
Read MoreWhy Dental Practice Security Needs to Be Your Top Priority
Running a private dental practice requires the protection of patients’ private medical and financial information so that it doesn’t fall into the hands of criminals seeking to exploit this valuable data. As we have just recently seen with the Equifax data breach, serious and lasting consequences can occur when businesses fail to take the appropriate…
Read MoreCreating a Successful Candy Buyback Program for Your Dental Practice
When it comes to dental practice marketing, it’s easy to focus more on new patient acquisition rather than on how to strengthen your existing relationships with current patients. While new patients help a practice grow, developing and nurturing a dedicated and reliable patient base is how every practice thrives. With the warm air of summer…
Read MoreYour Local Search Rankings are Great, So Why Are You Failing to Attract New Patients?
Developing a successful SEO strategy can help your dental practice win the coveted top position in Google’s local search results. From this lofty position, the number of new patients you receive should easily increase as you continue to rank at or near the top for all relevant keywords related to your practice. However, what happens…
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