3 Email Marketing Trends Every Small Business Should Embrace

email marketing

Email marketing has come a long way since AOL first popularized the medium by announcing to users that “You’ve Got Mail.” While the techniques used to develop and implement a successful email marketing strategy have certainly changed over the last 20 years, one thing has remained the same – email marketing still provides an outstanding…

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The 3 Myths of Email Marketing

email marketing strategy

For small business owners trying to develop an email marketing strategy, finding a way to get your messages into the inboxes of potential new customers is vital. Unfortunately, some of the common misconceptions about email marketing actually shows us that the real challenge has nothing to do with the inbox at all. Developing a successful…

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The Return of Email Marketing

marketing for social media

Small business owners need to stay up-to-date on the latest trends if they want to develop a consistently successful digital marketing strategy. With the way the digital landscape constantly shifts, dependable revenue generating strategies can quickly become obsolete depending on the whims of Generation What’s Next. While marketing for social media has widely become accepted…

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5 Easy Holiday Marketing Tips

With the end of Thanksgiving, it’s clear that the winter holiday season advertising is on full blast, as businesses deck their walls with holiday lights and wreaths. How can small businesses market during the holiday season? Here are five easy holiday marketing tips to get you started: 1. Promote Giving The winter holiday is all…

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Four Tips on Keeping Your Email Marketing List Fresh

While automated email lists can greatly enhance a business’ profile and keep your customer base up-to-date on upcoming specials or promotions, they can easily be abused if handled incorrectly. Few things can cause the kind of havoc as an automated email marketing software tool in the hands of an overly ambitious marketing department. Your email…

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Recap of 2014 Marketing Strategies

While we might be wondering – and I know I am – exactly where 2013 went, it’s time to look ahead to what’s trending for marketing your small business in 2014. Below is a recap of the most popular online marketing trends for small businesses of all kinds. 1. If you are a dentist or…

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Planning for Bumpy Holiday Sales

Christmas can make up to 50% of a retail companies profits, more if you are in a gift / toy industry. This means that a good holiday season can be the difference between a thriving business or failure. What if you aren’t doing well though? What if the sales that were supposed to come never…

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