Category Archives: Email Marketing

Four Tips on Keeping Your Email Marketing List Fresh

Four Tips on Keeping Your Email Marketing List Fresh

While automated email lists can greatly enhance a business’ profile and keep your customer base up-to-date on upcoming specials or promotions, they can easily be abused if handled incorrectly. Few things can cause the kind of havoc as an automated email marketing software tool in the hands of an overly ambitious marketing department. Your email… Continue Reading

How does Yahoo and AOL email authentication affect bulk email marketers?

How does Yahoo and AOL email authentication affect bulk email marketers?

Back in April, without fanfare, and over a weekend Yahoo! implemented rigid new authentication standards for emails that use a yahoo.com From: address. For some time, spammers had been sending emails pretending to come from yahoo.com email addresses. To combat this, and preserve the shining integrity of their mail system, Yahoo! now requires that they… Continue Reading

Recap of 2014 Marketing Strategies

Recap of 2014 Marketing Strategies

While we might be wondering – and I know I am – exactly where 2013 went, it’s time to look ahead to what’s trending for marketing your small business in 2014. Below is a recap of the most popular online marketing trends for small businesses of all kinds. 1. If you are a dentist or… Continue Reading


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