Email Marketing
10 Psychological Tricks for Email Copywriting
Trying to boost the click-through rates and open rates of your emails? Here are 10 little tricks to work into your email copywriting. 1. Affinity Somewhere between friendliness and aloofness is affinity. It means that you’re identifying with your reader and making a connection with them. Getting the right level of affinity can make your…
Read MoreSmall Business Saturday: Steps to Prepare (#smallbizsat)
Black Friday is good, but Small Business Saturday is better! Like the clients that we support, Local Fresh is a small business owned and operated by people just like you. We provide online marketing products and services for small business owners and operators to make the most out of their marketing dollars. We encourage small…
Read More7 Creative Ways To Make A Buzz Online
What is online buzz? It’s when news about a product or service launch keeps humming throughout the far-flung corners of the online world. For businesses generating an online buzz is one lifeline that could spell success or failure. If you are planning to launch a business or perhaps offer a brand new product, generating online…
Read MoreEmail Marketing Best Practices
At Local Fresh, we are a fan of marketing strategies that keep small business owners in contact with their current and potential customers. This handy email marketing cheat sheet packs a lot of helpful information into a small space – print out a copy to keep nearby when you create your next email marketing campaign!…
Read MoreNew Changes to Gmail Can Hurt Your Sales
Google is at it again, moving things forward and changing up the technology landscape. Gmail is introducing some new features and rolling out a new inbox protocol. They are going to start automatically filtering your email messages for you. If you use Google Apps for your business email or email marketing, this applies to you. What…
Read More5 Marketing Myths Debunked
So you own a business and you want to do more marketing for your small business. You already know that marketing your business can draw in new customers, but what is the difference between marketing and advertising? Is marketing the same as public relations? Do you really need a Facebook business page for your small…
Read MoreDoes Google+ Drive More Sales?
One of the constant questions we encounter in our line of work is whether or not social media is just for fun or if it actually drives business. A recent study by addshoppers narrowed down two important points: Social sharing leads to sales in certain categories All social media shares are not created equal Below…
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