4 Tips on How to Improve Your SEO Strategy

SEO strategy

Search engines like Google enable potential new customers to find your business by looking over your website content for relevant keywords that indicate whether what you have to offer matches what a user is search for. When it comes to developing a successful SEO strategy, your job is to make sure the right keywords appear…

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Mastering Local SEO on a Budget

local SEO

In today’s ultra-competitive environment, every business needs to take advantage of successful local SEO strategies to improve their website’s search engine rankings. Unfortunately, there are too many small business owners who still consistently fail to take advantage of this powerful marketing tool. Why? Many try to justify paying too little attention to SEO by saying…

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Troubleshooting Your Drop in Organic Search Traffic

search engine optimization campaign

When developing a successful search engine optimization (SEO) campaign, you’re hoping to cultivate a steady, ongoing, and dependable increase in the amount of organic traffic your website receives.  However, when working with a small business marketing budget, it’s not uncommon to reach a point where you plateau and the amount of organic traffic you receive…

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Why Small Businesses Should Use Facebook Boosted Posts

With over 960 million active users per day, Facebook still dominates among the social media networks. That’s why it’s no surprise that marketers use it to advertise their companies. If you use the network, you’ve seen the advertisements – everything from Amazon to your local pizza joint. Facebook is a unique opportunity in that it…

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Why Everyone Can Navigate Modern SEO

The Internet is a vast and complicated place. If you stop to think about the seemingly infinite calculations that accompany every Google search in order to bring you the most relevant content to your query, it can almost become overwhelming. Trying to satisfy every line of code in Google’s search algorithm to rank higher is…

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