Google+ rolled out their custom URL program last week, to the delight of all of us at Local Fresh. Why are we so pleased? This means that Google+ can be so much easier to manage for our clients! A custom URL for the Google+ page of a small business makes it much easier to build…
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As a small local business, or brick and mortar store, mass advertising and relying solely on foot traffic doesn’t make sense. Rather, building relationships within your community does. While tactics for doing this will vary depending on whether you run a restaurant, pet store, travel agent, or health clinic, one way to get your customers…
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Keeping up with the demanding world of SEO is a full time job in itself – the information is fast and forward, with no break down or lull period between innovation and obsolete principles. The spectrum often slides rapidly, one often feels left behind, even when they’re two steps ahead. Or so they assumed. You’re…
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There’s plenty of advice in the blogosphere and Twitterverse about building an audience on this microblogging platform, but many of the recommendations seem to be targeted to businesses with a large reach. How do you make Twitter work for you if you run a small, local business? Maybe you don’t want to interact with potentially…
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When it comes to small businesses, in the past the advice was to avoid SEO and keyword tools. The power for small business growth came from the power of referrals and local advertising. Today this is something that’s changed. Small businesses can benefit from Search Engine Optimization tactics and keyword campaigns; the process just needs…
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Some low budget businesses are put off by the prospect of spending a lot of money on marketing, but there are small steps that can be taken for big results, meaning you can reach potential customers without spending a fortune. Whilst in the past having a small budget for marketing may have meant not being…
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There is no doubt that as a business owner, you must invest in developing a serious online presence. You must set yourself apart from the competition by exposing yourself to a variety of audiences. Investing in quality SEO services will allow your business to grow in monumental ways. Here are four ways SEO can benefit…
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As a small business owner, we know how difficult it can be to try to keep up with the social media world. But using sites like Twitter can actually boost your brand recognition and sales. Even though Twitter was born over 6 years ago (a long lifetime for any internet company) — and it has…
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So you own a business and you want to do more marketing for your small business. You already know that marketing your business can draw in new customers, but what is the difference between marketing and advertising? Is marketing the same as public relations? Do you really need a Facebook business page for your small…
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