While many people think of Valentine’s Day as simply a commercial holiday for greeting card companies and makers of chalky, heart-shaped candies, a lot of other major brands spend significant resources creating campaigns targeted towards couples. However, considering that over half of all Americans identify themselves as single today, couples only Valentine’s Day marketing campaigns…
It can be easy for a business to feel too small, too niche or too seasonal to need a well-designed website, a well-developed marketing strategy and a well-curated social media presence. The justification for ignoring these foundational components that enable most businesses to thrive can even develop organically through what can seem like common sense.…
For many small business owners, developing a well-planned marketing strategy places them firmly ahead of the competition. Too many businesses fail to establish a fully realized strategy, preferring instead to generate a few well intentioned ideas they hope will magically come together. Unfortunately, hoping to “fake it until you make it” rarely turns out well,…
At this point, it’s pretty hard to ignore the need for a successful online marketing strategy. Marketing ranks as a vital part of any business success, no matter its size. Unfortunately, the majority of small business owners have no idea how to create an online marketing strategy, which can lead to them making some fairly…
For most small businesses, digital marketing budgets are a finite resource. While larger brands have the luxury of outspending their marketing mistakes, small business owners must carefully allocate every dollar in order to maximize profits. To make the most of your marketing budget, here are a few strategies any business can use to improve their…
What Christmas is to little kids, the Super Bowl is to marketers. But while only the biggest brands can afford to play on this field, even small business owners can learn a lot from watching what marketing efforts failed and which were being talked about on Monday.
As 2015 comes to a close, Local Fresh looks at what ecommerce marketing trends to look out for in the new year.
For businesses of every size, having a social media presence doesn’t mean you have a successful social media strategy.
It shouldn’t come as a surprise how effective word-of-mouth marketing is, but when combined with the power of social media, small business owners can enjoy improved campaign success, according to a new study.
In today’s technology driven environment, people have become more widely connected that ever before. Intelligent marketing has therefore become more about delivering truly human experience to your target audience rather than just creating a brand message. Small business owners who have tapped into this aspect of marketing are the ones with the access to the most influential form of information consumers utilize when making buying decisions: word-of-mouth marketing.