Marketing Strategy
Lessons From This Year’s Super Bowl Commericals
What Christmas is to little kids, the Super Bowl is to marketers. But while only the biggest brands can afford to play on this field, even small business owners can learn a lot from watching what marketing efforts failed and which were being talked about on Monday.
Read MoreLocal Fresh’s Five Ecommerce Trends To Watch For
As 2015 comes to a close, Local Fresh looks at what ecommerce marketing trends to look out for in the new year.
Read MoreImproving Your Social Media Marketing
For businesses of every size, having a social media presence doesn’t mean you have a successful social media strategy.
Read MoreStudy Finds Influencer Marketing On The Rise
It shouldn’t come as a surprise how effective word-of-mouth marketing is, but when combined with the power of social media, small business owners can enjoy improved campaign success, according to a new study.
Read MoreHow To Maximize Word-Of-Mouth Marketing
In today’s technology driven environment, people have become more widely connected that ever before. Intelligent marketing has therefore become more about delivering truly human experience to your target audience rather than just creating a brand message. Small business owners who have tapped into this aspect of marketing are the ones with the access to the most influential form of information consumers utilize when making buying decisions: word-of-mouth marketing.
Read MoreWhy Small Businesses Should Use Facebook Boosted Posts
With over 960 million active users per day, Facebook still dominates among the social media networks. That’s why it’s no surprise that marketers use it to advertise their companies. If you use the network, you’ve seen the advertisements – everything from Amazon to your local pizza joint. Facebook is a unique opportunity in that it…
Read MoreGetting Your Business Recognized on Social Media
Getting your business recognized on social media offers improved exposure and the chance to attract new customers.
Read More5 Reasons Why Mobile Is Important For Small Businesses
At this point it is not optional to have a mobile optimized website, period. Whether the design is responsive, a mobile version, or an app makes less of a difference than there being one at all.
Read MoreMarketing to Millennials
A target audience with immense purchasing power, millennials share certain characteristics that businesses can target through niche marketing campaigns if they know where to look.
Read More4 Keys to Establishing Credibility on Your Business’ Website
Consumers desire authenticity in a business website, and the most effective way of create this desired authenticity is to demonstrate credibility and trust.
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