So you own a business and you want to do more marketing for your small business. You already know that marketing your business can draw in new customers, but what is the difference between marketing and advertising? Is marketing the same as public relations? Do you really need a Facebook business page for your small…
At Local Fresh, we like to practice what we preach when it comes to brand marketing and public relations. One of the ways is to reach out to others in the industry to learn and share expertise so that we can help owners grow their small businesses. One of the founders of Local Fresh Marketing,…
In today’s fast-paced world, your business needs to thrive. However, in a media-saturated culture, that task can often be daunting. Public relations, most often called PR, is the science and art of making people, governments and organizations look great in the public space. PR professionals will work behind the scenes to make this a reality. Effective…
As an expert in your field, you may be asked to speak at a conference, workshop or lend your expertise as a panelist. Knowing how to speak and communicate your message to the public can help grow your business. But there is more to communication than public speaking. Communicating your message is the cornerstone for…
Your company has a message to share, and the way you brand yourself will make a huge difference. Branding is not just about your logo, your company colors or your Web site. The best brands in the world are consistent, focused and engaging, and they do this by using multiple mediums to share their message.…
A steady stream of new patients is the lifeblood of any successful dental practice. However, like any business attempting to build its customer base, dental practices looking to acquire new patients in a crowded market can face a variety of challenges. With over 170,000 active private dental practitioners currently operating in the U.S., according to…
Marketing and advertising are essential for the survival of any dental practice. Many dentists are missing the opportunities to reach potential customers by leveraging their online presence. This presence can serve to attract and keep loyal patients, take advantage of lower marketing costs, and improve overall efficiency. The Value of an Online Presence There is…
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