News and Announcements
What is HTTPS and how does it affect my site?
Data transfer on the web is a mysterious process indeed, and the additional process of securing that data makes it that much more cryptic. In light of this, you may be interested in an overview of ‘What is HTTPS’, ‘Why do I need HTTPS’, and ‘Will HTTPS affect my site’s performace?’
Read MoreGoogle announces site security will influence search rankings
The writing is on the wall. Businesses interested in keeping their website finely-tuned for search engine optimization should act sooner rather than later.
Read MoreGoogle My Business: Your One-Stop Interface for Enhancing Online Visibility
Google Places, Google+ Local, Google Analytics, Google Adwords… the list goes on. There are many platforms that Google supports to enhance your business’ online visibility on Google searches. We’ve previously covered why Google+ matters to your business and ways to improve your Google+ analysis. This summer, Google released a new approach for businesses to manage their Google…
Read MoreA Guide to Responding to Negative Online Reviews
Your business’ online presence is a vital component in the today’s society. This includes maintaining and keeping track of your reviews that show up on sites such as Google, Yelp, Yahoo, and Facebook. Dealing with online reviews can be stressful and it’s never fun to realize that some people won’t like you. No matter how…
Read MoreBuilding Engagement, Building Klout
To some, Klout seems shrouded in mystery. Much like the Internet’s resident omnipresent overseer Google, Klout uses a proprietary algorithm to determine if you’ve got “klout,” a high social score that ranks just how powerful you are across the social web. Initially the idea behind Klout was even larger – to help improve its audience’s effectiveness using all the social media…
Read MoreSMS Marketing Strategies
Texts may seem too casual for best practice guidelines, but there are actually important elements to consider before hitting “send.” In the infographic below from Neon SMS, there are easy tips for text etiquette, jargon, building a list and using email. Print off a copy to keep close by to review before sending out your…
Read MoreHappy Thanksgiving From Local Fresh!
As you celebrate this week, our Local Fresh Team wishes you a safe and happy Thanksgiving with family and friends!
Read MoreSmall Business Saturday: Steps to Prepare (#smallbizsat)
Black Friday is good, but Small Business Saturday is better! Like the clients that we support, Local Fresh is a small business owned and operated by people just like you. We provide online marketing products and services for small business owners and operators to make the most out of their marketing dollars. We encourage small…
Read MoreChristmas for Kids in Portland is Coming Soon!
Christmas for Kids is an amazing opportunity for those in the Portland area to give to others during the holiday season. Local Fresh Project Manager Kelly Wilson has participated in the past and plans to shop with a child during the 2013 Christmas for Kids. What is Christmas for Kids? It’s an unfortunate truth that…
Read MoreWays to Support Our Veterans
Veterans Day is Monday, November 11th this year, and it’s an excellent time to spotlight ways that we can all help and appreciate those who serve the United States of America. Whether you attend a service over the weekend, visit a local Veterans Association, or give to a national charity to support veterans, taking this…
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