News and Announcements

Facebook Creating a ‘Facebook for Work’ to Compete with Google, LinkedIn

By LocalFresh

According to a recent report, Facebook is poised to launch a new website that will offer professional features similar to LinkedIn and Google Drive.

Fall SEO Cleaning

By LocalFresh

Autumn is here, and we are busy here at Local Fresh, getting your search engine optimization (SEO) ready for Winter with a few Fall Cleaning tasks. If you are already a Local Fresh Marketing SLA Client your site will be getting about 2.5 hours of work before December. Updates and activities include: Adding or updating…

What is HTTPS and how does it affect my site?

By LocalFresh

Data transfer on the web is a mysterious process indeed, and the additional process of securing that data makes it that much more cryptic. In light of this, you may be interested in an overview of ‘What is HTTPS’, ‘Why do I need HTTPS’, and ‘Will HTTPS affect my site’s performace?’

Google announces site security will influence search rankings

By LocalFresh

The writing is on the wall. Businesses interested in keeping their website finely-tuned for search engine optimization should act sooner rather than later.

Google My Business: Your One-Stop Interface for Enhancing Online Visibility

By LocalFresh

Google Places, Google+ Local, Google Analytics, Google Adwords… the list goes on. There are many platforms that Google supports to enhance your business’ online visibility on Google searches. We’ve previously covered why Google+ matters to your business and ways to improve your Google+ analysis. This summer, Google released a new approach for businesses to manage their Google…

A Guide to Responding to Negative Online Reviews

By LocalFresh

Your business’ online presence is a vital component in the today’s society. This includes maintaining and keeping track of your reviews that show up on sites such as Google, Yelp, Yahoo, and Facebook. Dealing with online reviews can be stressful and it’s never fun to realize that some people won’t like you. No matter how…

Building Engagement, Building Klout

By Eli Madrone

To some, Klout seems shrouded in mystery. Much like the Internet’s resident omnipresent overseer Google, Klout uses a proprietary algorithm to determine if you’ve got “klout,” a high social score that ranks just how powerful you are across the social web. Initially the idea behind Klout was even larger – to help improve its audience’s effectiveness using all the social media…

SMS Marketing Strategies

By LocalFresh

Texts may seem too casual for best practice guidelines, but there are actually important elements to consider before hitting “send.” In the infographic below from Neon SMS, there are easy tips for text etiquette, jargon, building a list and using email. Print off a copy to keep close by to review before sending out your…

Happy Thanksgiving From Local Fresh!

By LocalFresh

As you celebrate this week, our Local Fresh Team wishes you a safe and happy Thanksgiving with family and friends!

Small Business Saturday: Steps to Prepare (#smallbizsat)

By LocalFresh

Black Friday is good, but Small Business Saturday is better! Like the clients that we support, Local Fresh is a small business owned and operated by people just like you. We provide online marketing products and services for small business owners and operators to make the most out of their marketing dollars. We encourage small…