Pay Per Click
Avoiding Google’s Crackdown on Misleading Ads
In 2016, Google removed over 1.7 billion ads worldwide, the largest number the Internet giant has ever taken down in a single year. Google also banned more than 200 websites from the company’s AdSense network during a two-month period late in the year due to the growth of misleading content and the so called “fake…
Read MoreFour Common Adwords Mistakes To Avoid
For small business owners who run successful campaigns, Adwords offers a highly effective tool for attracting customers that are actively searching for their goods or services. However, Adwords can also become a source of frustration for business owners who don’t receive the kind of return on investment they were hoping to achieve. In many cases,…
Read MoreFour Signs Why You Need to Hire Local Fresh
Understanding when the time has come to outsource aspects of your business is an important part of building and running a successful business. When it comes to the marketing side of your business, here are a few signs the time has come to hire Local Fresh to help achieve your goals as an entrepreneur.
Read MoreSurprise! Bing Actually Does Matter
Bing may not control as much of the pay-per click market as Google, but Microsoft’s search engine still offers businesses a chance to reach a significant share of the market at a much lower cost than Adwords.
Read MoreWhat’s a Good Click-Through Rate for PPC and Does it Matter?
One of the most common questions many pay-per-click (PPC) users have is, “What constitutes a good click-through rate (CTR)?” While that’s often a fairly relative question – good in relation to what? -, how many clicks a campaign receives depends on a variety of factors, including location targeting, keyword usage, channel and more. Before we…
Read More5 Tips for Improving Your PPC Campaign’s Click-Through Rate
While a lot of advanced metrics can help you better understand whether you’re running a successful pay-per-click (PPC) campaign, the one number that really matters is clicks. The number of clicks an ad receives directly correlates to how much new business your campaign is generating. If your Adwords or Bing PPC campaign suffers from a…
Read MoreThe Difference Between Flat Rate & Bid-Based PPC Campaigns
For beginners and the uninitiated, pay-per-click (PPC) advertising can come across as a confusing and intimidating series of never-ending acronyms. However, once you use your PPC decoder ring to determine the difference between terms such as CPC (cost-per-click), CPM (cost-per-thousand impressions), CPA (cost-per-acquisition), CTR (click-through rate) etc., you begin to understand that PPC advertising boils…
Read MoreDynamic Date Offers
Here at Local Fresh we build a lot of paid search landing pages and offers. When creating offers one of our objectives is to create a sense of urgency. Offers that make it clear to prospects that they need to act soon will convert more effectively than those with no specific expiration date. Here’s an…
Read MoreHelp Your PPC Campaign Take Off by Using Custom Landing Pages
According to the global online marketing research firm The Search Agency’s Quarterly State of Paid Search report, tablets and smartphones combined to account for one-third of all total clicks on Google in the third quarter of 2013. This marks an enduring trend, as search on mobile devices continues to increase its market share over desktop.…
Read MoreOptimization Efforts to Your PPC with AdWords Scripts
Many individuals go crazy because they might spend half of their day using AdWords and the other half of it in Excel. Now that could be exhausting and very time consuming. This technique can be something users might want to consider. You may have the question, “What are Adwords Scripts?” For most people who aren’t…
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