Category Archives: Pay Per Click

5 Tips for Improving Your PPC Campaign’s Click-Through Rate

5 Tips for Improving Your PPC Campaign’s Click-Through Rate

While a lot of advanced metrics can help you better understand whether you’re running a successful pay-per-click (PPC) campaign, the one number that really matters is clicks. The number of clicks an ad receives directly correlates to how much new business your campaign is generating. If your Adwords or Bing PPC campaign suffers from a… Continue Reading

The Difference Between Flat Rate & Bid-Based PPC Campaigns

The Difference Between Flat Rate & Bid-Based PPC Campaigns

For beginners and the uninitiated, pay-per-click (PPC) advertising can come across as a confusing and intimidating series of never-ending acronyms. However, once you use your PPC decoder ring to determine the difference between terms such as CPC (cost-per-click), CPM (cost-per-thousand impressions), CPA (cost-per-acquisition), CTR (click-through rate) etc., you begin to understand that PPC advertising boils… Continue Reading

Help Your PPC Campaign Take Off by Using Custom Landing Pages

Help Your PPC Campaign Take Off by Using Custom Landing Pages

According to the global online marketing research firm The Search Agency’s Quarterly State of Paid Search report, tablets and smartphones combined to account for one-third of all total clicks on Google in the third quarter of 2013. This marks an enduring trend, as search on mobile devices continues to increase its market share over desktop.… Continue Reading


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