Public Relations
How to Help Grow Your Small Business Using LinkedIn
While most people just think of LinkedIn as a networking tool, savvy business owners can use the social media platform to find new customers.
Read MoreRedefining What a Customer Referral Means to Your Small Business
When operating a small business, many small things can have a huge impact on your bottom line. Every successful customer interaction carries a certain value that begins to accumulate over time. If your business collects enough of this currency, it will hopefully lead to what every business strives to obtain – a customer referral. Referrals…
Read MoreAdd a Personal Touch to Your Holiday Greetings
With the holiday season quickly reaching its zenith, a tradition as annual as decorating the tree and pretending to enjoy your great aunt’s fruitcake is well underway – businesses sending out generic holiday cards to their clients and customers. But instead of joining the crowd in hastily filling out envelops and licking stamps, why not…
Read MoreWhat Every Marketer Needs to Know About Working With the Media
The media, especially venerated newspapers like the New York Times and Washington Post, has long been considered a safeguard to the public trust in the U.S. Presidents, corporations, and governments have been brought down thanks to the hardworking men and women who have intrepidly reported on the stories that matter most at the time. Even…
Read MoreWhat All Successful Press Releases Have in Common
Distributing a press release online makes for an excellent opportunity to spread information about your small business to a massive target audience. Some of the best instances in which to issues a press release include: Announcing a new partnership for your business. The release of a new product or service. Improving brand image by relaying…
Read MoreGenerating Press for Your Small Business
Small business owners have to juggle a lot of balls to keep things running smoothly. Tracking and ordering inventory, managing employee schedules and hours, and responding to customer questions and complaints are just some of the many hats an entrepreneur must wear in order to meet the daily demands of their business. As a result…
Read MoreDeveloping Your Media Marketing Plan
At Local Fresh, we often highlight the importance of successfully developing a media marketing plan to our small business clients. Whether a website, local newspaper, radio program, or television broadcast, news outlets offer tremendous exposure for businesses that understand how to create and fill a niche for their expertise. Developing a successful media marketing plan…
Read MoreHow To Reduce Cyber Monday Returns
While Black Friday remains the busiest day of the shopping year for brick-and-motor locations, Cyber Monday has become the online equivalent for digital retailers. With Cyber Monday just two weeks away, you need a well-thought-out plan for product returns in place.
Read MoreLeveraging Product Returns For Data
Cyber Monday means more online orders this holiday season and more product returns. While returns do result in lost revenue, tracking data on returned products offers tremendous insight that can actually make returns a great thing for a retailer.
Read More4 Keys to Establishing Credibility on Your Business’ Website
Consumers desire authenticity in a business website, and the most effective way of create this desired authenticity is to demonstrate credibility and trust.
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