Public Relations

With the holiday season quickly reaching its zenith, a tradition as annual as decorating the tree and pretending to enjoy your great aunt’s fruitcake is well underway – businesses sending out generic holiday cards to their clients and customers. But instead of joining the crowd in hastily filling out envelops and licking stamps, why not…

The media, especially venerated newspapers like the New York Times and Washington Post, has long been considered a safeguard to the public trust in the U.S. Presidents, corporations, and governments have been brought down thanks to the hardworking men and women who have intrepidly reported on the stories that matter most at the time. Even…

Distributing a press release online makes for an excellent opportunity to spread information about your small business to a massive target audience. Some of the best instances in which to issues a press release include: Announcing a new partnership for your business. The release of a new product or service. Improving brand image by relaying…

Small business owners have to juggle a lot of balls to keep things running smoothly. Tracking and ordering inventory, managing employee schedules and hours, and responding to customer questions and complaints are just some of the many hats an entrepreneur must wear in order to meet the daily demands of their business. As a result…

At Local Fresh, we often highlight the importance of successfully developing a media marketing plan to our small business clients. Whether a website, local newspaper, radio program, or television broadcast, news outlets offer tremendous exposure for businesses that understand how to create and fill a niche for their expertise. Developing a successful media marketing plan…