Public Relations
Four Musts of Any Self-Marketing Campaign
Mastering PR as a small business requires incorporating these four musts into any campaign.
Read MoreSix Press Release Topics To Avoid
Getting your press releases noticed requires offering information that’s newsworthy. Unfortunately, many small businesses mistake the routine as remarkable. Don’t waste your time, and avoid writing about these six commonly rejected press release topics.
Read MoreTips on How to Get Your Next Press Release Noticed
What can you do to improve the chance that your next press release captures the attention of a local reporter? Here are a few tips on what to keep in mind before issuing your next press release.
Read MorePublic Relations Tips For Small Business Owners
Finding the best marketing strategy for your business means utilizing all available means of growing your brand, which includes more traditional public relations methods.
Read MoreDon’t Fall Into These Traps When Dealing With Customer Service
Most businesses develop a customer service strategy that mirrors their overall corporate philosophy. However, not every philosophy matches with the needs of contemporary consumers.
Read MoreFour Questions Every Customer Wants Answered
Understanding what customers want to know about a business can help better serve their needs and build brand loyalty.
Read MoreHow to Better Engage Your Business’ Followers on Twitter
Better engaging with customers through Twitter can have an enormous impact on businesses looking to build brand awareness and create a positive reputation.
Read MoreImprove Your Website By Avoiding These Common Mistakes
Despite their importance, many small businesses fail to keep their websites functional and up-to-date.
Read MoreWays That Small Businesses Can Give to Charities During the Holiday Season
During the holiday season, many businesses are focused on turning a profit rather than giving back to charities in their local communities. One thing to remember when giving back is the tax deduction that your company can claim next year, which helps to reduce the tax burden. Giving back is a great way to boost…
Read MoreIt’s Time to Pitch Major Publications for the Holidays
The tumbling orange leaves of fall are here, and the icy chill of winter is right around the corner. It’s time to get the jump on PR for the holidays! It seems like the winter holiday season creeps further and further backward towards January, so gear your campaign towards taking advantage of it! Find Holiday…
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