Mastering PR as a small business requires incorporating these four musts into any campaign.
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Getting your press releases noticed requires offering information that’s newsworthy. Unfortunately, many small businesses mistake the routine as remarkable. Don’t waste your time, and avoid writing about these six commonly rejected press release topics.
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What can you do to improve the chance that your next press release captures the attention of a local reporter? Here are a few tips on what to keep in mind before issuing your next press release.
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Finding the best marketing strategy for your business means utilizing all available means of growing your brand, which includes more traditional public relations methods.
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Most businesses develop a customer service strategy that mirrors their overall corporate philosophy. However, not every philosophy matches with the needs of contemporary consumers.
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Understanding what customers want to know about a business can help better serve their needs and build brand loyalty.
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Better engaging with customers through Twitter can have an enormous impact on businesses looking to build brand awareness and create a positive reputation.
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Despite their importance, many small businesses fail to keep their websites functional and up-to-date.
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During the holiday season, many businesses are focused on turning a profit rather than giving back to charities in their local communities. One thing to remember when giving back is the tax deduction that your company can claim next year, which helps to reduce the tax burden. Giving back is a great way to boost…
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The tumbling orange leaves of fall are here, and the icy chill of winter is right around the corner. It’s time to get the jump on PR for the holidays! It seems like the winter holiday season creeps further and further backward towards January, so gear your campaign towards taking advantage of it! Find Holiday…
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