Sales Strategy

Networking for Success

By LocalFresh

Local Fresh Sales Representative Dewey White offers his insight of why networking is a key component of any success sales strategy.

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Five Mistakes Successful Small Business Owners Never Make Twice

By LocalFresh

While many of the tough lessons of owning a small business must be learned firsthand, there are a few others that can be avoided if you know the potential pitfalls to stay on the lookout for.

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Building Rapport Through Social Media

By LocalFresh

Using social media to gather background information about potential new clients can make it easier to build the kind of rapport necessary to convert a first meeting into a lasting business relationship.

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Surprise! Bing Actually Does Matter

By LocalFresh

Bing may not control as much of the pay-per click market as Google, but Microsoft’s search engine still offers businesses a chance to reach a significant share of the market at a much lower cost than Adwords.

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Four Questions Every Customer Wants Answered

By LocalFresh

Understanding what customers want to know about a business can help better serve their needs and build brand loyalty.

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Creating Your Own Guerrilla Marketing Campaign

By LocalFresh

Spontaneous and widely effective, a guerrilla marketing campaign can help generate buzz about your business.

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How to Better Engage Your Business’ Followers on Twitter

By LocalFresh

Better engaging with customers through Twitter can have an enormous impact on businesses looking to build brand awareness and create a positive reputation.

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What Every Marketer Can Learn From the Ice Bucket Challenge

By LocalFresh

The ALS Ice Bucket Challenge offers several important lessons about how to create a viral campaign every marketer should know.

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Great Tips for Sales Coaching: The Less You’re Needed, the Better

By LocalFresh

Sales managers typically reach the management level because they performed well as sales reps. They were the stars that led the team in the results that mattered to the organization. It stands to reason that these high performers would be good leaders and able to guide their team to even greater heights, doesn’t it? Not…

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