Category Archives: Search Engine Marketing

New Changes to Gmail Can Hurt Your Sales

New Changes to Gmail Can Hurt Your Sales

Google is at it again, moving things forward and changing up the technology landscape. Gmail is introducing some new features and rolling out a new inbox protocol. They are going to start automatically filtering your email messages for you. If you use Google Apps for your business email or email marketing, this applies to you. What… Continue Reading

5 Marketing Myths Debunked

5 Marketing Myths Debunked

So you own a business and you want to do more marketing for your small business. You already know that marketing your business can draw in new customers, but what is the difference between marketing and advertising? Is marketing the same as public relations? Do you really need a Facebook business page for your small… Continue Reading

Creating your Google Adwords Campaign

Creating your Google Adwords Campaign

There are some important things to consider when creating your Google Adwords campaign. How much you’re willing to spend, what your ad will say, where your ad will be placed, and which keywords you’ll use, are all things you’ll need to determine when putting together your Google Adwords campaign. While the process is fairly simple,… Continue Reading

Understanding Pay-Per-Click Advertising

Understanding Pay-Per-Click Advertising

Pay-per-click (PPC) advertising became popular when people realized they were paying too much for ads that were getting them few visitors to their site. By only charging companies for the amount of actual visitors to their site, results were much more profitable. Though PPC is a common term in the digital marketing world, it’s not… Continue Reading

How SEO Can Help Your Dental Practice

How SEO Can Help Your Dental Practice

A steady stream of new patients is the lifeblood of any successful dental practice. However, like any business attempting to build its customer base, dental practices looking to acquire new patients in a crowded market can face a variety of challenges. With over 170,000 active private dental practitioners currently operating in the U.S., according to… Continue Reading


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