At LocalFresh, a marketing agency in Portland, we know that successful marketing, websites, and campaigns aren’t “set it and forget it” projects. They’re living, evolving efforts that thrive on regular check-ins, clear priorities, and a shared definition of success. That’s why every account—whether it’s a website build, refresh, or ongoing retainer—gets a dedicated meeting schedule.…
As the weather heats up and festival season kicks off, it turns out marketing and summer concerts have more in common than you might think. From crafting unforgettable experiences to managing a wild mix of talent, strategy, and storytelling —here’s how marketing is basically its own kind of rock show: 1. The Lineup Matters Just…
West Linn, OR — April 24, 2025 — LocalFresh, Inc., a full-service digital marketing agency with two decades of experience supporting dental and medical practices, has officially joined the https://hpamembers.com/membership/ as a Strategic Partner. “We’re thrilled to partner with HPA and support their mission to keep private practices thriving,” said Michele Thornton, President and CEO…
Let’s face it. Today’s business landscape is an economic roller-coaster that has many businesses on edge. It’s the type of conditions that cause many businesses to cut costs, hunker down and wait to see what happens next. We have one word of advice: DON’T CUT MARKETING. Like many of you, I’ve ridden this roller-coaster before. …
If a website doesn’t appear on the first page of a Google search, does it even exist? To the average user looking for information, the answer is clearly no. Studies have found that websites listed on the first page of a search result receive 95 percent of the clicks. Even more telling, nearly 68 percent…
For a business to succeed, it requires a website that will consistently service the needs of a customer base that expects 24-hour access. When a sight goes down, either as the result of a technical glitch or the actions of a hacker, a business can suffer the loss of sales, trust, and credibility from its…
As a small business owner, you need to make the services and products you offer seem desirable to your customer base. This is fairly easy if you run a boutique that sells the latest fashions or you own a bakery that features the best pastries in town. But what’s a small business owner do when…
Nearly every type of business interested in success has developed some kind of content marketing strategy. At this point, content marketing has become widely adopted, with an estimated 94 percent or small businesses, 93 percent of B2Bs, and 77 percent of B2Cs having developed and implemented a strategy. However, while most marketers recognize the value…
Listen, read, or review the best marketing practices for small businesses and you’re sure to hear about the importance of tailoring your marketing campaign to meet the needs of millennials. While it’s true that this much maligned generation offers immense buying power, there’s another often overlooked generation that offers even more potential to any business’…
Millennials. A fickle group, but one that every online local business needs to better understand if they hope to tap into the immense buying potential this generation possesses. However, appealing to a group of people that have never known life without the Internet means becoming familiar with their preferred shopping habits and how they differ…