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The freshest digital marketing trends

When Is AI Too Much in Marketing? Lessons From Corporate Earth

By Andrea Pesno

If you’ve been watching Alien Earth, or if you’ve seen one of the iconic films from the Alien series, you know the drill: mega-corporations study human behavior with obsessive detail, treating every personal data point as valuable intelligence while their “subjects” remain blissfully unaware they’re being sized up as potential prey. Sound familiar? That’s essentially…

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How We Keep Your Projects on Track — And Deliver Better Results

By LocalFresh

At LocalFresh, a marketing agency in Portland, we know that successful marketing, websites, and campaigns aren’t “set it and forget it” projects. They’re living, evolving efforts that thrive on regular check-ins, clear priorities, and a shared definition of success. That’s why every account—whether it’s a website build, refresh, or ongoing retainer—gets a dedicated meeting schedule.…

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A Quick Guide to Marketing for Dentists Who are Taking Over an Established Practice

By LocalFresh

Taking over a dental practice is an exciting opportunity – one that you have likely planned for for many years. Along with your investment of time and money to tackle this endeavor, it’s important to include marketing as a top priority. No matter how good or bad the existing digital footprint is, it will need…

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Marketing Is the Ultimate Summer Festival: Here’s Why

By LocalFresh

As the weather heats up and festival season kicks off, it turns out marketing and summer concerts have more in common than you might think. From crafting unforgettable experiences to managing a wild mix of talent, strategy, and storytelling —here’s how marketing is basically its own kind of rock show: 1. The Lineup Matters Just…

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LocalFresh, Inc. Joins Health Professionals Alliance (HPA) as a Strategic Partner

By LocalFresh

West Linn, OR — April 24, 2025 — LocalFresh, Inc., a full-service digital marketing agency with two decades of experience supporting dental and medical practices, has officially joined the https://hpamembers.com/membership/ as a Strategic Partner. “We’re thrilled to partner with HPA and support their mission to keep private practices thriving,” said Michele Thornton, President and CEO…

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Riding Out a Rollercoaster Economy Without Losing Momentum

By LocalFresh

Let’s face it. Today’s business landscape is an economic roller-coaster that has many businesses on edge. It’s the type of conditions that cause many businesses to cut costs, hunker down and wait to see what happens next.  We have one word of advice: DON’T CUT MARKETING.  Like many of you, I’ve ridden this roller-coaster before. …

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The Unsung Hero: Why Marketing Matters for Small and Medium Manufacturers

By LocalFresh

Many Small and Medium Manufacturers (SMMs) focus intensely on production and operations, sometimes overlooking the critical role of marketing. This often leads to being the “best kept secret” in their industry.  While having a website listing capabilities is a start, it’s often not enough to drive significant growth and attract new clients. A proactive marketing…

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AI and SEO Marketing: Your Guide to Smart Integration

By LocalFresh

Artificial Intelligence (AI) is transforming how we approach digital marketing and SEO, giving businesses tools that can turbocharge their online presence. Whether you manage your own SEO or work with a professional, it’s essential to integrate AI wisely. Let’s face it—AI can sometimes feel like an eager assistant with big ideas, but it does not…

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digital marketing firm

Gain a Competitive Edge – Partner with a Marketing Agency

By LocalFresh

In the dynamic world of digital and online marketing, the capabilities are constantly changing. To come out on top, your business needs someone who knows what they’re doing to head up your marketing initiatives. And that can be a tall order, especially when you consider that almost 80% of marketers think their jobs have changed…

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3 Things Every Small Business Owner Should Know About Google Analytics 4

By LocalFresh

As your digital marketing agency, we know you don’t have the time to worry about every technical aspect behind the scenes on your website. You may have heard that there’s a new Google Analytics rolling out. Maybe you’ve even seen dire warnings that the current version will soon have gone the way of rotary telephones.…

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