Author’s Note: AI optimizes for “a website exists,” and a real designer or developer is optimizing for “this website makes you money.” Those are not the same job. Here, we present the benefits and drawbacks of AI-generated websites before you invest your time and money. Somewhere out there, a chatbot just built a plumber…
Michele Thornton President & CEO Twenty years is a long time, no matter how you slice it. It’s a long time for a marriage. It’s long enough to raise a kid from diapers to a driver’s license. And it’s an eternity in the digital marketing business. Algorithms have come and gone. Social platforms have risen,…
If you’ve been watching Alien Earth, or if you’ve seen one of the iconic films from the Alien series, you know the drill: mega-corporations study human behavior with obsessive detail, treating every personal data point as valuable intelligence while their “subjects” remain blissfully unaware they’re being sized up as potential prey. Sound familiar? That’s essentially…
At LocalFresh, a marketing agency in Portland, we know that successful marketing, websites, and campaigns aren’t “set it and forget it” projects. They’re living, evolving efforts that thrive on regular check-ins, clear priorities, and a shared definition of success. That’s why every account—whether it’s a website build, refresh, or ongoing retainer—gets a dedicated meeting schedule.…
Taking over a dental practice is an exciting opportunity – one that you have likely planned for for many years. Along with your investment of time and money to tackle this endeavor, it’s important to include marketing as a top priority. No matter how good or bad the existing digital footprint is, it will need…
As the weather heats up and festival season kicks off, it turns out marketing and summer concerts have more in common than you might think. From crafting unforgettable experiences to managing a wild mix of talent, strategy, and storytelling —here’s how marketing is basically its own kind of rock show: 1. The Lineup Matters Just…
West Linn, OR — April 24, 2025 — LocalFresh, Inc., a full-service digital marketing agency with two decades of experience supporting dental and medical practices, has officially joined the https://hpamembers.com/membership/ as a Strategic Partner. “We’re thrilled to partner with HPA and support their mission to keep private practices thriving,” said Michele Thornton, President and CEO…
Let’s face it. Today’s business landscape is an economic roller-coaster that has many businesses on edge. It’s the type of conditions that cause many businesses to cut costs, hunker down and wait to see what happens next. We have one word of advice: DON’T CUT MARKETING. Like many of you, I’ve ridden this roller-coaster before. …
Many Small and Medium Manufacturers (SMMs) focus intensely on production and operations, sometimes overlooking the critical role of marketing. This often leads to being the “best kept secret” in their industry. While having a website listing capabilities is a start, it’s often not enough to drive significant growth and attract new clients. A proactive marketing…
Artificial Intelligence (AI) is transforming how we approach digital marketing and SEO, giving businesses tools that can turbocharge their online presence. Whether you manage your own SEO or work with a professional, it’s essential to integrate AI wisely. Let’s face it—AI can sometimes feel like an eager assistant with big ideas, but it does not…