There are any number of ways to drive traffic to a web page. You can buy traffic through PPC advertising. You can build organic traffic through SEO. You can attract visitors with great content. Defining the Goal of Your Web Page But what you do with that traffic is what’s really important. Too many businesses…
I recently read an article that featured one of our clients, Mt. Tabor Dental, and their foray into dental marketing though Google Offers. This got me thinking about the role of Daily Deals in the lives of small business owners, resulting in last week’s article, Groupon vs. Google: Are Daily Deals Good for Business? There’s…
You are probably already familiar with daily deals that have increased in popularity over the last few years. These deals provide discounted products and services by local and national businesses marketed to potential customers to get them through your doors. Groupon and Google Offers are considered the principal players in this marketing channel, and provide…
Tiffany Home Design! What did they win? Tiffany Home Design was awarded best decorating/staging for the 2011 Street of Affordable Homes. Through the month of July, many visited the five homes on display in Tigard, Oregon. Owner and operator Brittainy Tiffany staged the Korum home, which was #3 on the tour. I headed out on…
You may have noticed these funny little squares (like the one on the right) online, on billboards or on the glossy pages of magazines. They are called QR codes. QR Codes are everywhere, especially once you become aware of them. What Are QR Codes? QR stands for Quick Response, and the codes themselves are two-dimensional…
When it comes to SEO (Search Engine Optimization) most small businesses are missing the boat altogether; either they don’t know what this marketing channel can do for their business or they misunderstand how SEO works. First of all, any small business should capitalize on local search by claiming and enhancing their profile on all the…
With the growing importance of the Internet in people’s daily routines and the rapid explosion of social media, businesses simply cannot afford to ignore what people say about them online these days. As one example, consider that just last week, one of Verticalwerks’ clients, a dentist in Portland, Oregon, received an email from a new…
The question we are asked most often is “What are the things I should measure in order to understand my online marketing ROI?” The answer varies by industry, what you are selling, the online marketing goals you set and so forth, but here’s our top 10 list: How many unique visitors does my site attract?…
by Steve Thornton February 25th, 2010 The Oregonian laid off 37 employees this week, most of them in the news department. Publisher N. Christian Anderson III cited declining revenue and the “migration of advertising to the Internet” as the reason for the layoffs. Its a story we’ve seen over and over again in recent years…
As part of its 2009 US Digital Year in Review, comScore highlighted a number of likely digital media trends for 2010. Although many companies sought opportunities in new markets during 2009, sustained increases in consumer demand will be necessary to drive continued growth in digital advertising. The report’s top digital media trends for 2010 include:…