Small businesses often find themselves at a disadvantage when trying to complete with larger regional or national competitors that have more well-established names and far bigger marketing budgets. Fortunately, technology continues to help level the playing field for small business owners looking to compete against their biggest competition. By establishing an effective digital presence, a…
Much of dental practice marketing today is designed towards attracting new patients to offices with schedules to fill and chair times to utilize. In our Local Fresh blog, we’ve recently covered emerging trends in dental practice marketing, how SEO practices can benefit our dental clients, and even how to improve front office productivity so that…
With the first quarter of 2018 coming to a close, the top digital marketing trends of the year have started to emerge. For small businesses, the quarter point offers an excellent opportunity to reexamine yearly marketing strategies put into place at the beginning of the year, and make any necessary course corrections to get back…
For small businesses and those just opening their doors, marketing budgets are usually fairly tight. To make sure a business can grow, while still maintaining its bottom line, every marketing dollar needs to be stretched to the limit. Here are a few small business marketing strategies you can use to instantly get more out of…
Content marketing offers a great cost effective strategy for any type of business to use in order to build its brand and expand name recognition. Unfortunately, at Local Fresh we see a lot of our dental practice clients underestimate what content marketing can offer their business. Many successful dentists buy into the misconception that dentistry…
In today’s ultra-competitive environment, every business needs to take advantage of successful local SEO strategies to improve their website’s search engine rankings. Unfortunately, there are too many small business owners who still consistently fail to take advantage of this powerful marketing tool. Why? Many try to justify paying too little attention to SEO by saying…
When operating a small business, many small things can have a huge impact on your bottom line. Every successful customer interaction carries a certain value that begins to accumulate over time. If your business collects enough of this currency, it will hopefully lead to what every business strives to obtain – a customer referral. Referrals…
When it comes to successful dental practice management, your front office staff plays a key role keeping patients satisfied and you on schedule. After all, a packed schedule means full chair times and plenty of traffic moving in and out of your office. And while this is great for business, a hectic work environment can…
Just 20 years ago, successful dental practice marketing strategies involved placing a well-positioned ad in the Yellow Pages and sending out a few mailers to members of the local community. Today, potential patients find their next dentist through a Google search, which means you need a strong online presence if you hope to keep your…
If writing a blog is part of your small business content creation strategy, you may struggle with how to make good content great. The average marketer spends anywhere from 1 to 2 hours creating a 500-word blog post. That’s a lot of time and energy to spend on one fairly short post. As a small…