Columbia Industries

Multi-Touch Nurturing Campaign l New Product Launch | Video | Website Design | Direct Mail Design | Email Camapign

When your client makes BIG equipment you want to help them make a big splash when they launch a new product to a new market.

We created a launch plan that included a multi-touch nurturing campaign driving prospects to a trade show for the product unveiling. The results were as big as their equipment with an email open rate above 40%, and a conversion rate that was far above average. Best of all, we created a valuable database of contacts that they can continue nurturing.