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The freshest digital marketing trends

Good Reviews at Your Fingertips

By localfresh | Jul 13, 2012

Good reviews continue to increase in importance for small businesses – the new Word of Mouth. Recently, a Facebook friend of mine posted a photo of a local gas station along with a blistering review regarding the service she received. I recognized the business from the photo, and since this friend is reliable, I decided…

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Facebook Owns YOU (Well, Kind Of…)

By localfresh | Jun 26, 2012

When I was a student both in high school and college, teachers and professors in writing classes repeated the well-used mantra, “Write what you know.”  This is good advice, it turns out, because when you stick with what you know, it takes away many potential problems that could develop down the line – in life…

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We’ve Got the (Lunch) Beat

By localfresh | Jun 12, 2012

I was approaching the dreaded teenage years when Footloose and then Dirty Dancing  boogied their way into our collective consciousness. From the popularity of those and other dance films, as well as shows like Dancing with the Stars, it’s clear that we have a foundational love affair with movement set to music. However, I had…

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Facebook Now Allows Scheduled Posts

By localfresh | Jun 1, 2012

There have been more quiet changes to the Facebook Business Pages in the last couple of days. While generally disgruntled – temporarily – over anything in my little world changing, I appreciate that first, the changes aren’t overwhelming and that second, my hyper-organized personality truly enjoys this development. Not Out of Sight Out of Mind…

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There’s a New Google Places in Town

By Local Fresh Staff | May 30, 2012

In an effort to push Google+ into the mainstream, Google has announced that the local listings reviews portion of Google Places is changing. What Does this Mean for Current Google Places Users?  According to Google, this means that as a business owner, you can still use Google Places to manage your business. As a user,…

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Facebook: The New Morning Paper?

By Charlotte Kammer | May 10, 2012

One morning while I was participating in my morning ritual of perusing Facebook, the status of a friend of mine caught my attention. He said, “Logging into Facebook each day is like reading the morning paper.” This comment got me thinking. Could Facebook really be the current version of reading the morning paper? Is print…

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Am I #1 in Google Yet?

By localfresh | May 2, 2012

There are times when we get some form of the question, “Am I #1 in Google yet?” This is a legitimate question, but also a tough one to answer because although it sounds simple, there isn’t an easy “yes” or “no” answer. Although a small piece of the larger inbound marketing strategy, Search Engine Optimization…

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How Can I Get Some Help at Verticalwerks?

By localfresh | Apr 25, 2012

Verticalwerks is growing fast! And while we enjoy the hustle and bustle of every day business, we don’t want to lose sight of our most important priority: YOU! To streamline communication with our clients, we instruct everyone to email [email protected] in order to let us know about your questions, needs and requests. This ensures that…

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How a Customer Lost Over 70 Google Places Reviews

By localfresh | Apr 2, 2012

Imagine setting up your Google Places page for your business. Imagine working with your patients and social media outlets in order to get a variety of good – even great – reviews. Imagine that you had, over a substantial amount of time, accumulated over 70 wonderful reviews. Now imagine that those reviews, much like Kaiser…

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Basics of the Facebook Timeline

By localfresh | Mar 14, 2012

As I’ve said many times on this blog and directly to our clients, just when you get used to something on Facebook, it will be changed. This isn’t meant as a criticism, necessarily – technology improves and changes, and it’s important for us to learn to adapt and use that technology to grow our small…

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