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Crafting the Right Daily Deal For Your Business

By localfresh | Sep 15, 2011

I’m not a math or business person. My college degree is in Human Development and Education, and I write for a living. Had I been able to see into my future, I would have added a couple of business classes to each college semester before I graduated. It’s kind of like taking German when I…

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Why You Must Do A/B Testing!

By Local Fresh Staff | Sep 2, 2011

There are any number of ways to drive traffic to a web page. You can buy traffic through PPC advertising. You can build organic traffic through SEO. You can attract visitors with great content. Defining the Goal of Your Web Page But what you do with that traffic is what’s really important. Too many businesses…

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The Daily Deal and Customer Loyalty

By localfresh | Aug 31, 2011

I recently read an article that featured one of our clients, Mt. Tabor Dental, and their foray into dental marketing though Google Offers. This got me thinking about the role of Daily Deals in the lives of small business owners, resulting in last week’s article, Groupon vs. Google: Are Daily Deals Good for Business? There’s…

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Groupon vs. Google: Are Daily Deals Good for Business?

By localfresh | Aug 25, 2011

You are probably already familiar with daily deals that have increased in popularity over the last few years. These deals provide discounted products and services by local and national businesses marketed to potential customers to get them through your doors. Groupon and Google Offers are considered the principal players in this marketing channel, and provide…

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And the Winner Is…

By localfresh | Aug 10, 2011

Tiffany Home Design! What did they win? Tiffany Home Design was awarded best decorating/staging for the 2011 Street of Affordable Homes. Through the month of July, many visited the five homes on display in Tigard, Oregon. Owner and operator Brittainy Tiffany staged the Korum home, which was #3 on the tour. I headed out on…

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What’s the Deal With QR Codes?

By localfresh | Aug 4, 2011

You may have noticed these funny little squares (like the one on the right) online, on billboards or on the glossy pages of magazines. They are called QR codes. QR Codes are everywhere, especially once you become aware of them. What Are QR Codes? QR stands for Quick Response, and the codes themselves are two-dimensional…

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Biggest SEO Mistakes Small Businesses Make

By Local Fresh Staff | Apr 19, 2011

When it comes to SEO (Search Engine Optimization) most small businesses are missing the boat altogether; either they don’t know what this marketing channel can do for their business or they misunderstand how SEO works. First of all, any small business should capitalize on local search by claiming and enhancing their profile on all the…

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What Are People Saying About Your Business on the Internet?

By Local Fresh Staff | Mar 13, 2011

With the growing importance of the Internet in people’s daily routines and the rapid explosion of social media, businesses simply cannot afford to ignore what people say about them online these days. As one example, consider that just last week, one of Verticalwerks’ clients, a dentist in Portland, Oregon, received an email from a new…

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Online Marketing ROI – Top 10 Questions to Ask

By Local Fresh Staff | Oct 1, 2010

The question we are asked most often is “What are the things I should measure in order to understand my online marketing ROI?” The answer varies by industry, what you are selling, the online marketing goals you set and so forth, but here’s our top 10 list: How many unique visitors does my site attract?…

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Migration of Advertising to the Internet

By Local Fresh Staff | Feb 25, 2010

by Steve Thornton February 25th, 2010 The Oregonian laid off 37 employees this week, most of them in the news department. Publisher N. Christian Anderson III cited declining revenue and the “migration of advertising to the Internet” as the reason for the layoffs. Its a story we’ve seen over and over again in recent years…

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