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The freshest digital marketing trends

2010 Looks Brighter for Digital Media

By Local Fresh Staff | Feb 19, 2010

As part of its 2009 US Digital Year in Review, comScore highlighted a number of likely digital media trends for 2010. Although many companies sought opportunities in new markets during 2009, sustained increases in consumer demand will be necessary to drive continued growth in digital advertising. The report’s top digital media trends for 2010 include:…

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What Makes a Great Story?

By Local Fresh Staff | Dec 20, 2009

Long ago I worked in the newspaper business. I’ll never forget the first few stories I turned in to my editor. Each one was returned with nastily scrawled notes, crossed-out passages and other editorial gibberish. My editor’s main complaints? No hook or weak hook into the story; he taught me the value of always having…

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