I have to say that when I opened Facebook on last Wednesday, I wasn’t happy with what I saw. Changes had been made. Nobody had consulted me. But was I angry about it? No. Last week’s Facebook changes seemed to have had a profound effect on everyone who used it – which is approximately 95%…
Read MoreI’m not a math or business person. My college degree is in Human Development and Education, and I write for a living. Had I been able to see into my future, I would have added a couple of business classes to each college semester before I graduated. It’s kind of like taking German when I…
Read MoreThere are any number of ways to drive traffic to a web page. You can buy traffic through PPC advertising. You can build organic traffic through SEO. You can attract visitors with great content. Defining the Goal of Your Web Page But what you do with that traffic is what’s really important. Too many businesses…
Read MoreI recently read an article that featured one of our clients, Mt. Tabor Dental, and their foray into dental marketing though Google Offers. This got me thinking about the role of Daily Deals in the lives of small business owners, resulting in last week’s article, Groupon vs. Google: Are Daily Deals Good for Business? There’s…
Read MoreYou are probably already familiar with daily deals that have increased in popularity over the last few years. These deals provide discounted products and services by local and national businesses marketed to potential customers to get them through your doors. Groupon and Google Offers are considered the principal players in this marketing channel, and provide…
Read MoreTiffany Home Design! What did they win? Tiffany Home Design was awarded best decorating/staging for the 2011 Street of Affordable Homes. Through the month of July, many visited the five homes on display in Tigard, Oregon. Owner and operator Brittainy Tiffany staged the Korum home, which was #3 on the tour. I headed out on…
Read MoreYou may have noticed these funny little squares (like the one on the right) online, on billboards or on the glossy pages of magazines. They are called QR codes. QR Codes are everywhere, especially once you become aware of them. What Are QR Codes? QR stands for Quick Response, and the codes themselves are two-dimensional…
Read MoreWhen it comes to SEO (Search Engine Optimization) most small businesses are missing the boat altogether; either they don’t know what this marketing channel can do for their business or they misunderstand how SEO works. First of all, any small business should capitalize on local search by claiming and enhancing their profile on all the…
Read MoreWith the growing importance of the Internet in people’s daily routines and the rapid explosion of social media, businesses simply cannot afford to ignore what people say about them online these days. As one example, consider that just last week, one of Verticalwerks’ clients, a dentist in Portland, Oregon, received an email from a new…
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