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The freshest digital marketing trends

Online Marketing ROI – Top 10 Questions to Ask

By Local Fresh Staff | Oct 1, 2010

The question we are asked most often is “What are the things I should measure in order to understand my online marketing ROI?” The answer varies by industry, what you are selling, the online marketing goals you set and so forth, but here’s our top 10 list: How many unique visitors does my site attract?…

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Migration of Advertising to the Internet

By Local Fresh Staff | Feb 25, 2010

by Steve Thornton February 25th, 2010 The Oregonian laid off 37 employees this week, most of them in the news department. Publisher N. Christian Anderson III cited declining revenue and the “migration of advertising to the Internet” as the reason for the layoffs. Its a story we’ve seen over and over again in recent years…

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2010 Looks Brighter for Digital Media

By Local Fresh Staff | Feb 19, 2010

As part of its 2009 US Digital Year in Review, comScore highlighted a number of likely digital media trends for 2010. Although many companies sought opportunities in new markets during 2009, sustained increases in consumer demand will be necessary to drive continued growth in digital advertising. The report’s top digital media trends for 2010 include:…

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What Makes a Great Story?

By Local Fresh Staff | Dec 20, 2009

Long ago I worked in the newspaper business. I’ll never forget the first few stories I turned in to my editor. Each one was returned with nastily scrawled notes, crossed-out passages and other editorial gibberish. My editor’s main complaints? No hook or weak hook into the story; he taught me the value of always having…

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