So you’ve finally taken the plunge and started your own business. Whether a boutique, restaurant, salon, or dental practice, you’ve decided the time has come to realize the dream of being your own boss. While congratulations are certainly in order, you’re probably feeling a little overwhelmed by the idea that the success or failure of…
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With the holiday season quickly reaching its zenith, a tradition as annual as decorating the tree and pretending to enjoy your great aunt’s fruitcake is well underway – businesses sending out generic holiday cards to their clients and customers. But instead of joining the crowd in hastily filling out envelops and licking stamps, why not…
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Developing a successful small business content marketing strategy requires juggling a lot of balls, with each one representing a key component in determining how your strategy pays off. If we keep in mind that only 30 percent of B2B marketers report that their organizations have an effective content marketing strategy, it’s worth the time to…
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Email marketing has come a long way since AOL first popularized the medium by announcing to users that “You’ve Got Mail.” While the techniques used to develop and implement a successful email marketing strategy have certainly changed over the last 20 years, one thing has remained the same – email marketing still provides an outstanding…
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When trying to develop a pipeline of new patients, dental practice owners often hear about the importance of utilizing various marketing techniques that range from boosted Facebook posts to pay-per-click advertising to local search engine optimization. While each of these strategies have their individual strengths and merits, you don’t want to make the mistake of…
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Entrepreneurs have no shortage of options when digitally marketing their small business. From website banner ads to Google Adwords to remarketing campaigns, small businesses have a glut of options that enable them to get their brand in front of potential customers. But how much of an impact do these traditional means of advertising really offer?…
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Marketing as a small business presents a number of challenges. Not only do you have to compete with the more established brands that exist in your industry, you’re also typically working with a much smaller marketing budget when compared to larger and more established businesses. The fact that consumers today are more resistant to traditional…
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When it comes to establishing a business, the strength of your brand matters if you’re hoping to stand out from the competition. To the consumer, your clients, and the public at large, your brand represents the good, and occasionally bad, aspects of your business. This means that everything about your brand, from your logo to…
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Every minute of Cyber Monday could mean major profits for your small business. This makes it vital that emerchants are prepared to meet the demands of their customers to ensure a positive shopping experience that could help to create a lifetime customer.
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Few things cause the kind of chaos and uncertainty in a dental office like canceled appointments. Not only do they throw off the day’s schedule, they also create uncertainty regarding staffing, doctor availability, and a practice’s ability to meet its monthly financial goals. Of course, trying to develop successful strategies that work to decrease patient…
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