Tag Archives: Adwords

10 Dental Marketing Strategies for the New Year

10 Dental Marketing Strategies for the New Year

A good infographic is easy to read and comprehend without taking a lot of time. I love the one featured below regarding the 10 Dental Internet Marketing Strategies that produced results. After reviewing it in-depth, I am quite happy to say that we incorporate all of them for our dental – and non-dental – clients!

The following notes on the infographic is my take-away of the most important elements that require the immediate attention of any dental practice.

A Website That Converts – Your dental website can be the prettiest one out there, but that holds little value if nobody is filling out the online form or picking up the phone to schedule an appointment. What matters to us is that your website is directing people to your practice. If you are not seeing traffic from your website, it might be time for a makeover.

Local and Regular SEO – Instead of using a “shotgun” approach, we direct our clients toward systematic and local Search Engine Optimization efforts that produce results.

Google Authorship – Recently implement by Google+, we have incorporated Google Authorship into our training and for our clients.

Google Adwords The Right Way – Adwords is awesome, but only if it’s set up correctly. Our highly-trained staff members specialize in Google Adwords campaigns that get results.

Social Media and Retargeting – Strategies that make the most of these ever-changing marketing avenues can help keep your business top-of-mind, especially in your customers’ Facebook or Twitter Feeds.

Building Your Reputation – Many potential patients will not read the content on your website. This content is largely for search engines. However, they WILL read reviews and testimonials from patients who have visited your office and experienced treatment by you and your staff.

Take advantage of the opportunities you have with current patients to get a good review and then give that review to us to put on your website. This small investment in your practice will reap big rewards.

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Dealing with the Dead Week

Dealing with the Dead Week

I’ll always remember my first experience with Dead Week. I was just starting busting my chops on online marketing. I was running some mid-sized Adwords campaigns in the travel space. Doing everything you’re supposed to do: tweaking the keywords, reviewing the bids — the usual Adsense process. Then one day, everyone just stopped coming to… Continue Reading

Local SEO for Small Businesses

Local SEO for Small Businesses

When it comes to small businesses, in the past the advice was to avoid SEO and keyword tools. The power for small business growth came from the power of referrals and local advertising. Today this is something that’s changed. Small businesses can benefit from Search Engine Optimization tactics and keyword campaigns; the process just needs… Continue Reading

Creating your Google Adwords Campaign

Creating your Google Adwords Campaign

There are some important things to consider when creating your Google Adwords campaign. How much you’re willing to spend, what your ad will say, where your ad will be placed, and which keywords you’ll use, are all things you’ll need to determine when putting together your Google Adwords campaign. While the process is fairly simple,… Continue Reading


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