Facebook, a Jaunty Jackalope, and Small Business Success

This week, one of the bosses at Verticalwerks has headed out of town for some well-deserved R&R. In order to prepare for his absence, we had a meeting last week where we eventually asked him where he was headed for vacation. He tried to hide his destination from us, but we badgered him until he…

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Good Reviews at Your Fingertips

Good reviews continue to increase in importance for small businesses – the new Word of Mouth. Recently, a Facebook friend of mine posted a photo of a local gas station along with a blistering review regarding the service she received. I recognized the business from the photo, and since this friend is reliable, I decided…

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