Tag Archives: Content Marketing

Creating Content Worth Sharing

Creating Content Worth Sharing

What makes people click the “Like” button on Facebook? Why do users “retweet” or “favorite” certain pieces of content on Twitter? What causes someone to “+1” on Google Plus?

What exactly makes content worth sharing?

This is one of those mysterious questions for which everyone has an answer but nobody can force the solution. I’ve been convinced for awhile that if a piece of content didn’t have a cat/kitten, a cute baby, or Kim Kardashian’s backside, just forget it. However, the internet is flooded with those images now, so the challenge is to find the “next big thing” to go viral without any idea what that might be.

One of the ways to try and expand the influence of the content you produce is to figure out what and how people interact with different kinds of information.  Whoishostingthis has produced the infographic below that demonstrates the psychology behind shared content.

six-secrets-of-contagious-content

Strategize B2B Content Marketing to Gain Effective Results

Strategize B2B Content Marketing to Gain Effective Results

Content marketing is an essential way for businesses of any size to enter into broader conversations with current and potential B2B clients. There are two major benefits you can hope to gain from these efforts: 1)   Get to know potential targets so that you can reach out to them for business opportunities. 2)   Establish your… Continue Reading

Recap of 2014 Marketing Strategies

Recap of 2014 Marketing Strategies

While we might be wondering – and I know I am – exactly where 2013 went, it’s time to look ahead to what’s trending for marketing your small business in 2014. Below is a recap of the most popular online marketing trends for small businesses of all kinds. 1. If you are a dentist or… Continue Reading

It’s Time to Pitch Major Publications for the Holidays

It’s Time to Pitch Major Publications for the Holidays

The tumbling orange leaves of fall are here, and the icy chill of winter is right around the corner. It’s time to get the jump on PR for the holidays! It seems like the winter holiday season creeps further and further backward towards January, so gear your campaign towards taking advantage of it! Find Holiday… Continue Reading


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