Creating Content Worth Sharing

What makes people click the “Like” button on Facebook? Why do users “retweet” or “favorite” certain pieces of content on Twitter? What causes someone to “+1” on Google Plus? What exactly makes content worth sharing? This is one of those mysterious questions for which everyone has an answer but nobody can force the solution. I’ve…

Read More

Strategize B2B Content Marketing to Gain Effective Results

Content marketing is an essential way for businesses of any size to enter into broader conversations with current and potential B2B clients. There are two major benefits you can hope to gain from these efforts: 1)   Get to know potential targets so that you can reach out to them for business opportunities. 2)   Establish your…

Read More