Choosing the Right Database & CRM

It seems like every business organization I’ve worked with in the past couple of years is after the same thing: “the” database. From nonprofits and tech startups to small businesses and marketing companies – everyone wants a system to keep track of their information and interact with it in their own unique way.  Some want…

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Mobile Marketing to Nurture Customer Relationships

Lifestyle marketing refers to the marketing efforts being made to existing customers. This form of marketing is often based on the status of the customer relationship. Every business in the current scenario is interested in nurturing leads and treating the customers in different manner. Communicating with the customers at the different level may look different…

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