Posts Tagged ‘email marketing’
10 Psychological Tricks for Email Copywriting
Trying to boost the click-through rates and open rates of your emails? Here are 10 little tricks to work into your email copywriting. 1. Affinity Somewhere between friendliness and aloofness is affinity. It means that you’re identifying with your reader and making a connection with them. Getting the right level of affinity can make your…
Read MoreNew Changes to Gmail Can Hurt Your Sales
Google is at it again, moving things forward and changing up the technology landscape. Gmail is introducing some new features and rolling out a new inbox protocol. They are going to start automatically filtering your email messages for you. If you use Google Apps for your business email or email marketing, this applies to you. What…
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