Good Reviews at Your Fingertips

Good reviews continue to increase in importance for small businesses – the new Word of Mouth. Recently, a Facebook friend of mine posted a photo of a local gas station along with a blistering review regarding the service she received. I recognized the business from the photo, and since this friend is reliable, I decided…

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The Power of a Good Review (and How to Get More)

There’s a story that’s been making the rounds lately on the internet and at least one morning show, and it centers around a bad review. The picture on the left is one taken by a bartender in Seattle, which shows that her tip was a big fat zero, accompanied by an editorial about her weight.…

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