Posts Tagged ‘Google’
4 Tools To Improve Your Google+ Analysis
Curious how Google+ will help grow your business? Google+ actually offers quite a few ways to analyze the effectiveness of its content marketing for your brand. Lets explore four available tools that can help you master Google+ content strategy. 1) All My Statistics Want to know who’s looking at you on Google+ and how your posts are being received? All…
Read MoreDoes Online Yellow Page Advertising Still Have Value?
When it came to marketing your business locally 30 years ago, whether to advertise in the Yellow Pages was an easy question to answer. While newspaper ads, mailers and billboard space all had their advantages, nothing offered the kind of reach and convenience to potential customers as a well-placed and highly visible Yellow Pages listing.…
Read MoreResponding to the Death of Guest Blogging
There’s been some big news in the last week or so from Matt Cutts, the Search Quality guru for Google who specializes in search engine optimization issues. His big news – that guest blogging is dead – led to an explosion of blog posts and videos regarding the death of a popular practice primarily done in…
Read MoreChoosing the Right Database & CRM
It seems like every business organization I’ve worked with in the past couple of years is after the same thing: “the” database. From nonprofits and tech startups to small businesses and marketing companies – everyone wants a system to keep track of their information and interact with it in their own unique way. Some want…
Read MoreNew Year’s Resolutions for Local Online Marketers
The focus of SEO and online marketing practices is sometimes placed squarely on web-based retailers and eCommerce sites. Truth is, that’s only half of the puzzle. Local online marketers and small business owners can also benefit from a revamped online marketing campaign, and the New Year serves as a perfect time to renovate! Google Yourself…
Read More12 Online Marketing Tips for the 12 Days of Christmas
Want to make sure your business is getting found at this crucial time when people are scurrying for last minute gifts and need to find it locally? This is Christmas crunch time, and consumers are ready to part with their cash at a moment’s notice. If you’re nearby and they can find you when they…
Read More10 Dental Marketing Strategies for the New Year
A good infographic is easy to read and comprehend without taking a lot of time. I love the one featured below regarding the 10 Dental Internet Marketing Strategies that produced results. After reviewing it in-depth, I am quite happy to say that we incorporate all of them for our dental – and non-dental – clients!…
Read MoreDealing with the Dead Week
I’ll always remember my first experience with Dead Week. I was just starting busting my chops on online marketing. I was running some mid-sized Adwords campaigns in the travel space. Doing everything you’re supposed to do: tweaking the keywords, reviewing the bids — the usual Adsense process. Then one day, everyone just stopped coming to…
Read MoreWhy Google Plus Matters To Your Business
There are way too many social networks these days. The consolidation will happen soon enough, but in the meantime, which networks should you use to engage customers? The answer depends largely on your business. Consumer-focused businesses must be on Facebook, but what about Pinterest, Instagram, Youtube, etc.? And if you’re a B2B business then you…
Read MoreGoogle+ Now Offers Custom URLs
Google+ rolled out their custom URL program last week, to the delight of all of us at Local Fresh. Why are we so pleased? This means that Google+ can be so much easier to manage for our clients! A custom URL for the Google+ page of a small business makes it much easier to build…
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