Small Business Saturday: Steps to Prepare (#smallbizsat)

Black Friday is good, but Small Business Saturday is better! Like the clients that we support, Local Fresh is a small business owned and operated by people just like you. We provide online marketing products and services for small business owners and operators to make the most out of their marketing dollars. We encourage small…

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7 Creative Ways To Make A Buzz Online

What is online buzz? It’s when news about a product or service launch keeps humming throughout the far-flung corners of the online world. For businesses generating an online buzz is one lifeline that could spell success or failure. If you are planning to launch a business or perhaps offer a brand new product, generating online…

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Why Google Plus Matters To Your Business

There are way too many social networks these days. The consolidation will happen soon enough, but in the meantime, which networks should you use to engage customers? The answer depends largely on your business. Consumer-focused businesses must be on Facebook, but what about Pinterest, Instagram, Youtube, etc.? And if you’re a B2B business then you…

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Blog Local: Connecting With Nearby Customers through Your Blog

As a small local business, or brick and mortar store, mass advertising and relying solely on foot traffic doesn’t make sense. Rather, building relationships within your community does. While tactics for doing this will vary depending on whether you run a restaurant, pet store, travel agent, or health clinic, one way to get your customers…

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Eight Ways to Improve Your Website

Successfully managing your company’s website means always thinking ahead. You always want to be looking forward to the next big change but in the meantime you need to keep your existing website functioning, attractive, and accommodating to visitors. The best way to achieve each of these goals is to make the little improvements that really…

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Optimization Efforts to Your PPC with AdWords Scripts

Many individuals go crazy because they might spend half of their day using AdWords and the other half of it in Excel. Now that could be exhausting and very time consuming. This technique can be something users might want to consider. You may have the question, “What are Adwords Scripts?” For most people who aren’t…

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Countdown to Local Fresh Marketing!

In just two short weeks, Verticalwerks will officially switch over to Local Fresh Marketing on July 1st. Why Did We Change Our Brand? There are many reasons to consider refreshing or completely changing your brand, and while we had several good ones for analyzing and reworking our set up, the basic truth is that technology…

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The Importance of Internet-Generated Leads for your Dental Practice

Marketing and advertising are essential for the survival of any dental practice. Many dentists are missing the opportunities to reach potential customers by leveraging their online presence. This presence can serve to attract and keep loyal patients, take advantage of lower marketing costs, and improve overall efficiency. The Value of an Online Presence There is…

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Google+ Local Review Update

In the last six months to a year, there has been general confusion and specific alarm over the disappearance of Google+ Local Reviews. It used to be that we simply had to deal with lost Google reviews on Local+ pages, but in the last year or so there have been increasing numbers of reviews that…

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Five Ways to Make Clients Happy

Happy clients require an investment of time, effort and energy that results in a greater return of loyalty, referrals and revenue. No matter what kind of small business you operate, there are foundational elements that appeal to the audience you’re trying to reach. Whether you call them customers, clients, or patients, these five strategies offer…

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