Posts Tagged ‘small business’
New Year’s Resolutions for Local Online Marketers
The focus of SEO and online marketing practices is sometimes placed squarely on web-based retailers and eCommerce sites. Truth is, that’s only half of the puzzle. Local online marketers and small business owners can also benefit from a revamped online marketing campaign, and the New Year serves as a perfect time to renovate! Google Yourself…
Read MoreDealing with the Dead Week
I’ll always remember my first experience with Dead Week. I was just starting busting my chops on online marketing. I was running some mid-sized Adwords campaigns in the travel space. Doing everything you’re supposed to do: tweaking the keywords, reviewing the bids — the usual Adsense process. Then one day, everyone just stopped coming to…
Read MoreSmall Business Saturday: Steps to Prepare (#smallbizsat)
Black Friday is good, but Small Business Saturday is better! Like the clients that we support, Local Fresh is a small business owned and operated by people just like you. We provide online marketing products and services for small business owners and operators to make the most out of their marketing dollars. We encourage small…
Read MoreLocal SEO for Small Businesses
When it comes to small businesses, in the past the advice was to avoid SEO and keyword tools. The power for small business growth came from the power of referrals and local advertising. Today this is something that’s changed. Small businesses can benefit from Search Engine Optimization tactics and keyword campaigns; the process just needs…
Read MoreImportance of Social Media in Small Business
Social Media has increased in demand as more and more people become aware of the continually advancing technologies that our world has to offer. With the huge impact of growing technology in our society, small business owners are signing up in order to enjoy the benefits that can come with being able to connect with…
Read MoreSuccessful Logo Design: A Branding Perspective
Logos are meant to be associated directly with a company. Is it possible to envision McDonald’s without thinking of those golden arches? Most of the multimillion dollar companies we see today all started from humble beginnings. These well-established companies that now have branches in several cities across different countries started as someone’s small dream. There…
Read MoreFacebook Cover Photo Changes Benefit Small Business Owners
Facebook is changing stuff all the time, and cover photo changes is the latest example of how small business owners can take advantage of these adjustments in order to attract and engage current and potential customers. It used to be that, along with specific sizing instructions for Facebook cover photos, there could be no text…
Read MorePinterest Business Accounts Now Available
Pinterest isn’t just for delectable recipes or photos of kittens with mustaches anymore. Recently, Pinterest has made it possible to open business accounts and analyze web activity, which can prove to be a valuable service in the social media marketing landscape for a variety of reasons. Why Pinterest is Good for Business If you’re wondering…
Read MoreHow To Build a Powerful Brand
Consistent growth for your small business requires an investment of both time and money. One of the first steps to fostering that growth is to create and maintain a powerful brand identity. However, there are important steps to consider before choosing a logo and presenting your brand to the world. How Much to Invest in…
Read MoreIs Pinterest Right for Your Business?
New outlets for getting the word out about your business become available all the time, but few gain enough traction to get noticed. While Google+, Twitter and Facebook continue to thrive as social media outlets for your business, another one has pinned itself to the scene as worthy of attention: Pinterest. What’s the Point of…
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