Posts Tagged ‘social information processing’
Responding to the Death of Guest Blogging
There’s been some big news in the last week or so from Matt Cutts, the Search Quality guru for Google who specializes in search engine optimization issues. His big news – that guest blogging is dead – led to an explosion of blog posts and videos regarding the death of a popular practice primarily done in…
Read MoreThe Best Ways to Drive Traffic to Your Site With Blogs
Blogging offers a great opportunity to write about subjects you enjoy while also helping people stay informed. When managed correctly, your blog could also steadily drive traffic to your website, sometimes without a lot of extra effort on your part. Keep reading for some ideas you can start using today, even if you’re a novice…
Read MoreBlog Local: Connecting With Nearby Customers through Your Blog
As a small local business, or brick and mortar store, mass advertising and relying solely on foot traffic doesn’t make sense. Rather, building relationships within your community does. While tactics for doing this will vary depending on whether you run a restaurant, pet store, travel agent, or health clinic, one way to get your customers…
Read MoreFacebook, a Jaunty Jackalope, and Small Business Success
This week, one of the bosses at Verticalwerks has headed out of town for some well-deserved R&R. In order to prepare for his absence, we had a meeting last week where we eventually asked him where he was headed for vacation. He tried to hide his destination from us, but we badgered him until he…
Read MoreGood Reviews at Your Fingertips
Good reviews continue to increase in importance for small businesses – the new Word of Mouth. Recently, a Facebook friend of mine posted a photo of a local gas station along with a blistering review regarding the service she received. I recognized the business from the photo, and since this friend is reliable, I decided…
Read MoreFacebook Owns YOU (Well, Kind Of…)
When I was a student both in high school and college, teachers and professors in writing classes repeated the well-used mantra, “Write what you know.” This is good advice, it turns out, because when you stick with what you know, it takes away many potential problems that could develop down the line – in life…
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