Using Twitter Effectively for Local Business

There’s plenty of advice in the blogosphere and Twitterverse about building an audience on this microblogging platform, but many of the recommendations seem to be targeted to businesses with a large reach. How do you make Twitter work for you if you run a small, local business? Maybe you don’t want to interact with potentially…

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Mobile Marketing: Right For Your Business?

I don’t own a smartphone. By all accounts, being the nerd that I am, I should own a smartphone. Instead, I use a basic Qwerty cell phone (on the left there) on a pay-as-you-go plan, partially against my will. My husband bought me the phone so that he could reach me when the phone is…

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