Using Twitter Effectively for Local Business

There’s plenty of advice in the blogosphere and Twitterverse about building an audience on this microblogging platform, but many of the recommendations seem to be targeted to businesses with a large reach. How do you make Twitter work for you if you run a small, local business? Maybe you don’t want to interact with potentially…

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Does Google+ Drive More Sales?

One of the constant questions we encounter in our line of work is whether or not social media is just for fun or if it actually drives business. A recent study by addshoppers narrowed down two important points: Social sharing leads to sales in certain categories All social media shares are not created equal Below…

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Make the Most of the Linked In & Twitter Break Up

Breaking up might be hard to do, but when it comes to the relationship with Linked In and Twitter dissolving, we’ve found it can only help our clients. Too Many Social Media Outlets? If you’re like me, then you have limited time, resources and energy – especially when it comes to keeping up with the…

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Even Dentists Need Social Media

One of my really good friends refuses to use Facebook. Unfortunately for me, I don’t get to see or talk with her that often, so keeping a connection through Facebook would be great. But when I say she “refuses” to use Facebook, I might be under-communicating her utmost dislike and ultimate stubbornness against it. With…

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The Power of a Good Review (and How to Get More)

There’s a story that’s been making the rounds lately on the internet and at least one morning show, and it centers around a bad review. The picture on the left is one taken by a bartender in Seattle, which shows that her tip was a big fat zero, accompanied by an editorial about her weight.…

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